Your Step-by-Step Guide to A/B Testing with Google Optimize

A/B testing can be as simple as reciting the alphabet. You design two versions of a web page (A & B), divide the traffic between the two, then choose the one that gives you the maximum conversions. Simple, right? Not necessarily. Most users struggle with their first few A/B tests. They don’t know which tools to use, how to set up a test, or how to know when it’s done. If you fall into this category, you’re certainly not alone. Fortunately, you’re in the right place. In this article, I’ll show you a free A/B testing tool that’s readily available…

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