You’ll enjoy the ‘by age 35’ meme even if you have nothing saved for retirement

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It was the MarketWatch article heard ’round the world.

In a January post, the finance website quoted a disturbing assertion from investment firm Fidelity: that by the time you’re 35, you should have saved twice your salary. Like, your salary, but doubled. Like, take your salary, and then make it two of those. Fidelity thinks you should have that saved.

It took a while for the internet to get wind of this. (Per Know Your Meme, people started to take note when MarketWatch repromoted the article.) But when it did, Twitter quickly issued its longtime distress call: “lmao.”

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