3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land. Please visit Search […]

3 Ridiculously Clever Ways to Get Subscribers to Buy Your Stuff

When it comes to triggering impulse purchases, supermarkets are doing it right. They put the bakery up front because the smell of freshly baked bread is hard to resist. The flowers are by the door so you’re tempted to grab them. The checkout line is chock full of easy-to-reach candy bars and magazines that entice […]

5 Ways to Find the Best Products to Sell on Amazon

With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon. Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known for its user […]

7 Ways to Bring More Artistry to Your Writing

The killer and the poet — ideally both in balance. That’s our theme for writers in 2018: To sharpen up your “killer” side with strategic, analytic, and technical skills, without ignoring your “poetic” side that has the talent to create fascinating content. Today’s post is about nurturing that inner poet — and adding more artistry […]

3 Ways to Resurrect Your Dying Display Ads

Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked. That was back in 2013. Now, consumers are proactively taking measures to block banner ads. The latest 2017 AdBlock report […]

7 Ways to Completely Blow Your Online Advertising Budget

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, […]

7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And […]

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Please visit Marketing Land for the full article. Marketing Land – Internet […]

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad… Please visit Search Engine Land for the […]

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to […]