7 ways protections for online content are being eroded

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. The post 7 ways protections for… Please visit Marketing Land for the full article. Marketing Land – […]

9 ways to connect with customers during National Small Business Week

The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their communities. From April 29th through May 5th, SBA hosts events and webinars to educate small business owners. But if you can’t attend one of these events, […]

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and […]

5 ways Congress could regulate Facebook

Over the course of two days and 10 hours of testimony, Facebook CEO Mark Zuckerberg was grilled by members of the U.S. Senate and House of Representatives this week. While questions about the Cambridge Analytica scandal and misuse of the personal data of tens of millions of U.S. citizens were what brought him there, many […]

11 Ways to Create More Compelling Content for Your Blog

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video . . […]

Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It This Afternoon)

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good […]

6 Powerful Ways UX Can Affect Your Conversion Rates

Websites live and die by their conversion rates. Good conversion rates mean more sales and revenue while poor conversion rates mean that you’ll struggle to keep your business afloat. Since maintaining healthy conversion rates is so integral to running a successful online business, it’s vital to examine and master one of the most significant factors […]

7 ways to turn a webinar into a stream of link-attracting content

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. The post 7 ways to turn a webinar into a stream of link-attracting content appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

4 Ways to Craft Content that Earns Your Audience’s Attention

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my […]

How to Get Quality Backlinks for SEO: 6 Smart Ways

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how you go about earning quality links. Links have been a major part of how Google and other search engines determine how trustworthy a […]