9 Ways to Lower Your Facebook Ad Costs

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital […]

7 Ways to Write More Engaging, Compelling Website Copy

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill […]

Is holiday retail still king? 4 ways to get smarter about holiday marketing

As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways to help your brand stay ahead of the competition. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information […]

Three ways to use a domain name for business today

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do?… Please visit Marketing Land for […]

4 Ways to SEO Proof Your Influencer Marketing Strategy

A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!” While the joke itself may have been created in good humor, it does imply something extremely important. It’s […]

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you and me, anyway. It means there are millions of advertisers you’re competing against. There are easily thousands of other companies in your niche. How do you differentiate? Facebook’s new […]

9 Ways Influencer Outreach Can Help You and Your Blog

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode) How to Grow Your Blog by Interviewing Influencers 7 Powerful Non-SEO Reasons to […]

10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their […]