Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

10 Video Metrics That Will Help You Establish ROI

Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google launches Outstream Ads to boost video reach beyond YouTube

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

JPEG XS is a new VR video streaming format optimized for 5G and Wi-Fi

Best known for its eponymous and ubiquitous photo standard, the Joint Photographic Experts Group (JPEG) has announced JPEG XS, a new video compression standard designed to stream lossless videos, VR content, and games over wireless networks. Intriguingly, JPEG XS is said to work on current computers with only software updates, while smaller devices…Read More Social […]

Nine Types of Video to Help You Close Sales

To get the most out of your video investment, here’s how to create the right types of video for each stage of the buyer’s journey. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Tribe combines arcade games with group video chat

Sick of chatting but want to stay connected? Tribe‘s app lets you play clones of Space Invaders, Flappy Bird, Fruit Ninja, Name That Tune and more while video chatting with up to seven friends or strangers. Originally a video messaging app, Tribe failed to gain traction in the face of Snapchat and Facebook Messenger. But […]

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

13 Tips for Creating More Effective Instagram Video Ads

Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy. Instagram itself boasts a highly engaged audience and says its ads help drive awareness. The platform offers multiple options, including photo ads […]