Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube

Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks. The post Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Create a Video Marketing Strategy

Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs MarketingProfs Daily: Content

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

The post Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Facebook debuts Portal and Portal+ with AI-enhanced Messenger video calls and Amazon’s Alexa

Facebook today unveiled its first-ever consumer electronic device built from the ground up. Portal and Portal+ can display photos and videos posted by friends on Facebook and are made for AI-enhanced video calls with Facebook Messenger, an app with 1.3 billion monthly active users. The devices will be able to speak with Amazon’s Alexa and […]

Facebook launches Portal auto-zooming video chat screens for $199/$349

Facebook’s first hardware product combines Alexa (and eventually Google Assistant) with a countertop video chat screen that zooms to always keep you in frame. Yet the fancy gadget’s success depends not on functionality, but whether people are willing to put a Facebook camera and microphone in their home even with a physical clip-on privacy shield. […]

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast […]

A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

Posted by HayleyBowyer Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you […]

How to Improve Your Search Ranking With Video

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could […]

Video platform Innovid launches first multi-platform OTT video-ad composing tool

The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments. The post Video platform Innovid launches first multi-platform OTT video-ad composing tool appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips