SearchCap: Google simplifys targeting controls, Google headed back to China & more stories not about Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram’s CEO on vindication after 2 years of reinventing Stories

“I think the mistake everyone made was to think that Stories was a photography product,” says Instagram CEO Kevin Systrom. “If you look at all these interactivity features we’ve added, we’ve really made Stories something else. We’ve really innovated and made it our own.” His version of the ephemeral slideshow format turns two years old […]

Why Facebook Stories Ads Could Mean Big Changes for Advertisers

Like voice in search, the biggest topic in social medial today is Stories. Users are interacting more and more meaningfully with products and brands on mobile, and they’re doing so in a way that demands immediacy, convenience, and full immersion. Just this year, we’ve seen ads drop in Instagram Stories; and we’ve also seen the […]

Why unskippable Stories ads could revive Facebook

Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and […]

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Image search, Google AMP Stories, picking link partners & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm […]

Instagram adds Q&A feature to Stories

Instagram is encouraging people to use Stories to talk to their friends with the introduction of a new question and answer feature. Called the questions sticker, it will be available as part of Instagram version 52 on iOS and Android. After taking a photo or video, users will select the questions sticker, and then type […]

Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app. The post Instagram expands Collection ads & Shopping Bag icon for Stories to all brands appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Facebook was never ephemeral, and now its Stories won’t have to be

Before Snapchat made social media about just today, Facebook made it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that […]