What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in […]

Inside Facebook Stories’ quest for originality amidst 300M users

There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests new video formats it’s hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that syncs […]

Facebook blocked users from posting some stories about its security breach

Some users are reporting that they are unable to post today’s big story about a security breach affecting 50 million Facebook users. The issue appears to only affect particular stories from certain outlets, at this time one story from The Guardian and one from the Associated Press, both reputable press outlets. Facebook is preventing users from […]

Google now builds its own AMP stories for search

So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Shopping for Instagram Stories Is Here

Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart Shopping in July. It introduced shoppable image ads just last week. And now, after sending shopping global in March, and introducing shopping to Stories […]

SearchCap: Google AMP stories, SEO complexities and algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook and Messenger Stories now claim a combined 300 million daily active users

Facebook announced today at a press event in New York City that Stories now has 300 million daily active users across Messenger and Facebook. The company also shed additional light on how it seeks to draw more users and advertisers into Stories. Across Facebook’s family of apps, Instagram Stories still has the most daily active […]

Bing finally releases AMP viewer for news stories in mobile search

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it. In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to let […]

Snapchat enlists 20 partners to curate Our Stories from submissions

Themed collections of user generated content chosen by news publishers for viewing on and off Snapchat are the teen social network’s next great hope for relevance. Today Snap launches Curated Our Stories with the help of 20 partners like CNN, Cosmopolitan, Lad Bible, and NowThis. Instead of sifting through and selecting submissions to Our Story […]