Social networking app Path will close down on October 18

Path was once touted as the next Facebook: a social network built from its inception for mobile phones, with a focus on smaller groups. While those ambitions were long vanquished, today the company revealed that it will soon be gone forever. The app will be removed from Apple’s App Store and Google Play on October […]

Teens know social media is manipulative, but they still use it more than ever

Whoa, the teens really are woke. The organization Common Sense Media released a research report on Monday that aims to paint a picture of the role that social media plays in teens’ lives. Entitled ‘Social Media, Social Life,’ the survey covered topics like how much and what kinds of social media teens use, as well […]

Social broadcasting platform Caffeine nets $100 million from 21st Century Fox as the duo launch a joint venture for content

Caffeine, the much-hyped social livestreaming platform unveiled by a duo of former Apple designers earlier this year, has raised more than 0 million in a round of funding led by 21st Century Fox. Other notable names in the round include existing investors Andreessen Horowitz and Greylock Partners, among a handful of other “undisclosed part…Read More Social […]

Learn how to use social media for business with this $12 Instagram marketing course

Social media has changed the way companies advertise, forgoing traditional print avenues in favor of online influencers. Partnering with these digital phenoms allows companies to easily market to millions of followers all over the world via platforms like Instagram. The image-driven social media app is a potential goldmine for advertisers, but it can be tricky […]

6 Things You Need to Know About CRO & Social Login

Entrepreneurs are always trying to figure out how to engage their user more and boost their website’s conversion rate. One way to do that is through social sign-on, also referred to as social login or lazy sign-in. With social login, users can access your website using the social account IDs that they already have instead […]

Justice Department’s threat to social media giants is wrong

Never has it been so clear that the attorneys charged with enforcing the laws of the country have a complete disregard for the very laws they’re meant to enforce. As executives of Twitter and Facebook took to the floor of the Senate to testify about their companies’ response to international meddling into U.S. elections and […]

Get Visible: Using Paid Search & Social for Brand Awareness

PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness and increase brand affinity. Whether your business is just launching or is more established and looking to do some new […]

Justice Dept. says social media giants may be ‘intentionally stifling’ free speech

The Justice Department has confirmed that Attorney General Jeff Sessions has expressed a “growing concern” that social media giants may be “hurting competition” and “intentionally stifling” free speech and expression. The comments come as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey gave testimony to the Senate Intelligence Committee on Wednesday, as […]

The newest Forrester Wave on social listening platforms expresses disappointment in the category

The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. The post The newest Forrester Wave on social listening platforms expresses disappointment in the category appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape […]