The Key to Social Media Success is Authenticity. Always.

Do the work, deliver the goods, and earn the right to ask someone to become a customer. Social Media Today RSS

#SocialSkim: LinkedIn Jumps Into Video, Amazon’s Social Shopping Platform: 10 Stories This Week

This week, it’s all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon’s social-shopping feed and plans for a WhatsApp competitor; Facebook’s Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Are dating apps the new social networks?

Are dating apps even for love anymore, or are we just messing around on them the same way we do on Snapchat and Instagram?  The answer is complicated — just like the relationships that often spring from these apps.  There are still plenty of people out there in search of the perfect match, but the […]

Amazon’s push into social may set it on a collision course with Facebook

ANALYSIS: After years of indifference toward social networks, Amazon is suddenly getting very social this year. Spark, the company’s social shopping feature introduced this week, is the clearest sign of that trend so far, but Amazon has given other hints in recent months. And if Amazon is serious about social, it could end up on […]

Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Gary Nix, social video, and the state of machine learning — VB Engage

In this week’s episode, Travis and Stewart discover just how much the field of machine learning, AI, and cognitive computing has grown over the past few years. And naturally, there’s a new AI-powered marketing technology to reveal this week too, as well as a conversation about LinkedIn and its video strategy. We then talk to […]

CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]

6 Simple Ways to Improve the Security of Your Social Media Profiles

Digital security is more important than ever. Here are six simple ways to improve the security of your company’s social profiles. Social Media Today RSS

Uber acqui-hires social app studio Swipe Labs

 Why would Uber buy a team that builds Snapchat competitors? To make its driver app feel more human. Uber has acqui-hired Swipe Labs, the social product studio run by Marwan Roushdy. He and a selection of engineers from the dozen-person startup will join Uber to work on the driver experience within the driver earnings team. […]

Twitch’s homepage is now a social network

Twitch looks different now for most of you. Amazon’s livestreaming video platform is in the process of updating its site so that everyone who is logged in sees the Twitch Pulse social stream instead of the old homepage. This rollout began last week, and all Twitch members will have the update by next week, according to the […]