VentureBeat is looking for a social media contractor

We’re looking for a social media contractor with experience in the news industry to help expand VentureBeat’s brand through social media. VB’s mission is to be the authoritative source on the most transformative technologies. That gives us great meaning, but we also want to distribute our content as efficiently and engagingly as p…Read More Social – VentureBeat

Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. The post Report: Social media sentiment not predictive of offline brand outcomes appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Winning the social media marketing game

Contributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. The post Winning the social media marketing game appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google warns of app risk, social media report, TrustArc survey & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Alma Campus raises $1 million for a college social network with an academic bent

EXCLUSIVE: Alma Campus, a new social networking startup created by two Stanford University students, announced today that it has raised a million seed round, led by Norwest Venture Partners. Felicis Ventures is also participating in the round, as well as former Yahoo CEO Marissa Mayer as an individual investor. Cofounders Akshay Ramaswamy and Ch…Read More Social […]

How to Establish Thought Leadership on Emerging Social Platforms

Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read the full article at MarketingProfs MarketingProfs Daily: Content

Warner Bros. picks up Plexchat for social gaming

Warner Bros. Interactive Entertainment is adding a social element to its mobile game business with the acquisition of Plexchat, a social gaming startup that built a chat system for mobile gamers. Warner Bros. is picking up the Palo Alto, California-based startup created by founder Shawn Foust, who raised about million for the business about a […]

Facebook independent research commission, Social Science One, will share a petabyte of user interactions

Back in April, Facebook announced it would be working with a group of academics to establish an independent research commission to look into issues of social and political significance using the company’s own extensive data collection. That commission just came out of stealth; it’s called Social Science One, and its first project will have researchers […]

5 Bad Habits that Will Tank Your Social Media Marketing

When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did […]

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still […]