Spiegel hopes to save Snapchat with an algorithmic feed

 Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Read More Social – TechCrunch

Snapchat isn’t working and users are freaking out

 Snapchat is having some technical difficulties with its service and its 173 million daily users are not happy about it. Some people are having trouble sending and receiving messages or connecting to the server. The outage isn’t the best timing for Snap, as it gets prepared to post its quarterly earnings tomorrow. Read More Social – TechCrunch

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

 Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app […]

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat dangles referral traffic with link sharing from other apps

 Snapchat is embracing links beyond its native content and will now allow you to briefly disappear from its Snap Map. In an update to Snapchat’s iOS app today it added two important new features. You can now share links from other apps via the iOS share sheet, allowing you to send a private message with […]

Snap and NBCUniversal team up on Snapchat scripted shows

 Snapchat parent co. Snap is working with NBCUniversal on its first scripted series, with an initial effort led by the Duplass Brothers – Mark and Jay, to those in the know. The duo will create scripted programming for Snapchat through Donut, their own creative production venture. It’s maybe a weird choice for Snap and their […]

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

Snapchat launches context cards to display reviews, maps, and other information on top of snaps

Snapchat is today rolling out a new feature that will display context-specific data on top of users’ snaps. The aptly named context cards serve as an information overlay that varies depending on the content of a Snapchat post. For example, someone may send you a picture of a plate of food they’re currently devouring and […]

Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices. Social Media Today RSS

Polly’s teen polling app piggybacks on Snapchat

 Snapchat doesn’t technically have a developer platform, but that hasn’t stopped other startups from taking advantage of its new feature for attaching links to your Snaps and Stories. Sarahah was the first, allowing people to ask fellow Snappers for open-ended anonymous feedback. But the problem is that those requests could be met with cyberbullying. Polly […]