Snapchat now has cat lenses. (Yes, for your cat.)

It’s 8:00 PM on Friday night and you’re home alone and already drunk. Oh, is that just me? Well no matter. Snapchat has made lenses for your cat now. Yes, that’s right. Your cat! This is what the internet is made for, friends. Not all that fake news and trolling. Not having to read tweets […]

Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and […]

9 highlights from Snapchat CEO’s 6000-word leaked memo on survival

Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to […]

Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for… Please visit Marketing Land for the […]

Snapchat launches multiple e-commerce ad options in time for holiday shopping

Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. The post Snapchat launches multiple e-commerce ad options in time for holiday shopping appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat partners with Amazon to let users shop from pictures

Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. The post Snapchat partners with Amazon to let users shop from pictures appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Snapchat lets you take a photo of an object to buy it on Amazon

See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced it’s slowly rolling out a new visual product search feature, confirming TechCrunch’s July scoop about this project, codenamed “Eagle.” Users can use Snapchat’s camera to scan a physical object […]

Snapchat enlists 20 partners to curate Our Stories from submissions

Themed collections of user generated content chosen by news publishers for viewing on and off Snapchat are the teen social network’s next great hope for relevance. Today Snap launches Curated Our Stories with the help of 20 partners like CNN, Cosmopolitan, Lad Bible, and NowThis. Instead of sifting through and selecting submissions to Our Story […]

Snapchat shares hit all-time low as search acquisition Vurb’s CEO bails

Snapchat’s sagging share price is making it tough to retain talent. Bobby Lo, founder and CEO of mobile search app Vurb that Snap Inc acquired for 4.5 million two years ago is leaving day-to-day operations at the company. That means Lo cut out early on his four-year retention package vesting schedule, which was likely influenced […]