Polly’s teen polling app piggybacks on Snapchat

 Snapchat doesn’t technically have a developer platform, but that hasn’t stopped other startups from taking advantage of its new feature for attaching links to your Snaps and Stories. Sarahah was the first, allowing people to ask fellow Snappers for open-ended anonymous feedback. But the problem is that those requests could be met with cyberbullying. Polly […]

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat brings Bitmoji to the real world with World Lenses

 Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated avatars of yourself and drop them into your surroundings. It’s a smart use of both Bitmoji […]

Snapchat Brings Bitmojis to Life with New AR Update

Snapchat just launched an AR version of your own personal Bitmoji. Social Media Today RSS

Snapchat Announces Campus Publisher Stories to Boost Appeal with Students

Snapchat’s partnering with US colleges to provide school publications in Discover, which could help boost appeal amongst students. Social Media Today RSS

Take your Snapchat game to the next level with the help of this online course

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Everyone and their mom is on Snapchat nowadays, but you can bet that most don’t know how to use it to its full potential. Look beyond all those puppy dog-filtered selfies and your college roommate’s 200-second-long Story (ugh) and […]

How to Use Snapchat to Promote Your Brand and Drive ROI [Infographic]

This infographic provides some key insights into how brands are using Snapchat to advantage. Social Media Today RSS

Facebook's 'Game of Thrones' Video Mask Outshines Similar Campaign on Snapchat

HBO is running a new Game of Thrones promotion on Facebook, and it’s just a little better than a similar one they ran earlier on Snapchat. Social Media Today RSS

Snapchat likely to begin scripted original content push by end of year

 Snapchat could start offering original scripted content very soon, according to its content lead Nick Bell (via Variety). Snapchat has already done a lot with creators to build shows, including tie-ins for big broadcast hits like The Voice and The Bachelor, and it’s also working with A&E on reality TV via Second Chance, a dating […]

Snapchat, Amazon Move to Woo Influencers with New Programs

Both Amazon and Snapchat are looking to boost their appeal to influencers with new initiatives. Social Media Today RSS