Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to […]

Snapchat launches ‘shoppable’ augmented reality feature in Lenses

Snapchat is today rolling out a new ‘shoppable’ augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat’s existing shoppable ads that allow marketers to engage with potential customers natively through Snapchat. Back in 2015, Snap rolled out its machine l…Read More Social – VentureBeat

Snapchat looks to offer new e-commerce options for Discover Publishers

A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. The post Snapchat looks to offer new e-commerce options for Discover Publishers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

First look at Instagram Nametags, its clone of Snapchat QR codes

Instagram is preparing to launch a feature called Nametags that lets you create a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Nametags code in Instagram’s Android APK last month. But now thanks to reader Genady Okrain we have screenshots and more details of […]

Snapchat brings back chronological Stories feed for some

Snapchat has undone its controversial redesign’s most significant change in an update to some users today. A tab that shows Stories in reverse chronological order, replacing the redesign’s algorithmically sorted feed for many people. We’ve reached out to Snap Inc and haven’t heard back. Showing the most recent Stories first makes them predictable and coherent […]

Snapchat and Instagram remove Giphy feature due to racial slur GIF

Snapchat and Instagram have temporarily removed their Giphy GIF sticker features after users saw an extremely racist GIF as an option to add to their images. Snapchat confirms to TechCrunch “As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again […]

Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat and Instagram remove Giphy feature due to racial slur GIF

 Snapchat has temporarily removed its Giphy GIF sticker feature after a user saw an extremely racist GIF as an option. Snapchat confirms to TechCrunch “As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again. Read More Social – TechCrunch

Snapchat finally adds @ mention tagging

 Snapchat now lets you @-tag someone in your Story, creating a swipe up “more” option that shows the tagged person’s name, handle, Bitmoji, and an Add button so you can follow them too. The feature could let friends call each other out in Stories, or promote their favorite influencers by making it easy for people […]