Why publishers should be taking action on net neutrality

The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response. The post Why publishers should be taking action on net neutrality appeared first on Marketing Land. Please visit Marketing Land for the […]

Mozilla Foundation: Tech giants like Amazon and Facebook should be regulated, disrupted, or broken up

The Mozilla Foundation today released its inaugural Internet Health Report, which calls for the regulation of tech giants like Google, Amazon, and Facebook. The report debuts the same day as Facebook CEO Mark Zuckerberg is scheduled to testify before a gathering of two U.S. Senate committees, his first appearance before Congress. Though tech giants…Read More Social […]

Zuckerberg to Senate: ‘My position is not that there should be no regulation’

Facebook CEO Mark Zuckerberg appeared today before nearly half of the U.S. Senate to respond to questions related to monopoly and regulation, to explain what Facebook is doing to protect democratic processes around the world, and to address what Zuckerberg has repeatedly described as a breach of trust between his company and its users. “My […]

Congress should demand Zuckerberg move to “one share, one vote”

Mark Zuckerberg is an autocrat, and not hypothetically. Through his special voting rights held in FB’s Class B shares, he wields absolute command of the company, while owning just a handful of percentage points of the company’s equity. Like any autocrat, he has taken extraordinary measures to maintain control over his realm. He produced a […]

Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media—means you have to get […]

241: Trends in Social Media – Where Should You Focus Your Energy?

Social Media Trends – Where Should You Focus Your Energy In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. There’s so much we could do.but what should we do? Don’t become overwhelmed and perplexed. Instead, […]

Sheryl Sandberg says Facebook leadership should have spoken sooner, is open to regulation

The days of silence from Facebook’s top executives after the company banned the political advisory service Cambridge Analytica from its platform were a mistake, according to Sheryl Sandberg. In a brief interview on CNBC, Sandberg said that the decision for her and company chief executive and founder Mark Zuckerberg to wait before speaking publicly about […]

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read the full article at MarketingProfs MarketingProfs Daily: Content

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However,… Please visit Marketing Land for […]