216: How to Create a Style Guide for Your Blog (and Why You Should)

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago Manual of Style Virtual Tickets […]

3 strategic goals SEO consultants should fulfill

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly 9 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five years, […]

Should you connect with your clients across social platforms?

Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

What email marketers should know about iOS 11

Just a few weeks after the official release of Apple’s iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Terrible Websites You Should Copy

This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket and a cup of something soothing before you dig in. There are horrors ahead. Apart from laughing at them, why should we ever look at terrible websites? Wouldn’t it make […]

5 Reasons You Should Use Video on Your Website [Infographic]

This infographic outlines five key reasons why you should use video on your website. Social Media Today RSS

ProBeat: Twitter should #BanTrump

OPINION: This was a busy week for Twitter. The company made major headlines at least three times — and as is often the case, the first of the three received the least attention. Twitter’s decision to update its public policies after U.S. President Donald Trump threatened North Korea deserves more scrutiny. Yes, more than the […]