Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, […]

To truly honor Martin Luther King Jr., Apple should stop exploiting laborers

Today is Martin Luther King Jr. Day, celebrating the inspirational leader who died fighting to bring racial equality to the United States. Since 2015, Apple has commemorated this holiday by replacing its homepage with an MLK photo and quote or reflection. This year’s quote — “the time is always right to do what is right” — is especially noteworthy, […]

I deleted Facebook off my phone and you should too

I deleted Facebook’s app off my phone more than a month ago.  And reader: I feel free.  My days of mindlessly scrolling through random updates from my mom’s friends and people I haven’t spoken to since high school are over.  And yours could be too.  You just have to delete the app.  That’s it. Not […]

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, […]

Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use?

The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads. AdWords is no exception to this rule, and managing your campaign budgets can seem like a full-time job at times. Especially after Google began allowing campaigns to serve up to twice their […]

10 facts about rich results that all SEOs should know

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. The post 10 facts about rich results that all SEOs should know appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

4 Reasons Why You Should Start a Blog in 2018

At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start […]

Facebook’s ‘comment a memory’ meme should replace ‘HBD!’

 I find it truly sad the way Facebook has led us to reduce wishing friends a happy birthday to a meaningless, generic chore. It’s not Facebook’s fault. It gives us an open-ended comment box. But our laziness and sense of social obligation unfurl as a pile of “Happy Birthday!” or even “HBD!” wall posts. Read […]

4 things SEO professionals should do consistently

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description […]