Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Report: Google to step up reviews of YouTube premium videos

Sources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Report: Google exploring sale of Zagat reviews

Might there be an Act 3 for the venerable restaurant guide? The post Report: Google exploring sale of Zagat reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Amazon in discussions with consumer brands about ads on Alexa

CNBC report says product promotions on Alexa are already being tested. The post Report: Amazon in discussions with consumer brands about ads on Alexa appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Report: YouTube set to raise ad prices on premium ad inventory

Higher rates to go into effect in 2018, despite (or because of) the platform’s brand safety challenges. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

2018 email marketing trend report

We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, but 72 percent of consumers say that they prefer to hear from businesses via email. The channel’s longevity can be ascribed to innovation: […]

Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips