Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google’s probe into Russian disinformation finds ad buys, report claims

 Google has uncovered evidence that Russian operatives exploited its platforms in an attempt to interfere in the 2016 U.S. election, according to the Washington Post. Read More Social – TechCrunch

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B3B Content […]

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4

The device is Google’s answer to the low-cost Amazon Echo Dot. The post Report: Google to debut ‘Home Mini’ smart speaker for on October 4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Google ending ‘first click free’ to help publishers boost subscriptions

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. The post Report: Google ending ‘first click free’ to help publishers boost subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Report: Google to appeal $2.7 billion EU fine

Google still required to make changes to search results during appeal process. The post Report: Google to appeal .7 billion EU fine appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing