Freckle CEO: Every single online KPI goes away with better (offline) attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like “ideas,” “shopping list,” and “brands,” according to recent research from Think With Google. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The Online Business Owner’s Operational Website Checklist

A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-do list. Very few […]

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Get better at SEO by taking this online course

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Search engine optimization is something we seriously can’t seem to get away from — whether we like it or not, it’s the new “it” skill that […]

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online… Please visit Search Engine Land for the full article. […]

7 Ways to Completely Blow Your Online Advertising Budget

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, […]

228: From Crying in the Bathroom at Work to a Multi Six Figure Online Business – A Writing Blogger Shares Her Story

Leaving Her Job to Create a Multi Six Figure Online Business – A Writing Blogger Tells Her Story We’re continuing our series of blogger stories, and handing the podcast over to you so you can tell your stories and tips of starting and growing your blogs. This series, which started with episode 221, is all […]

Happy 14th Birthday to @TopRank Online Marketing Blog

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement. December 28 is our blog birthday and what started simply as an experimental way […]

Learn essential digital marketing skills with this best-selling online course

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Any business owner who wants to be successful — and news flash, that’s all of them — needs to have a solid digital marketing strategy in […]