How a Blog Can Help You Build a Personal Brand Online

To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online. Read the full article at MarketingProfs MarketingProfs Daily: Content

Zoe Quinn talks about online abuse and her new book, Crash Override

 Zoe Quinn went to the heart of Gamergate and has come back with a new book, Crash Override, a meditation on online communities and making the Internet safer. Quinn spoke with me for a few minutes about her new book and how we can help prevent kids from going down the Gamergate path. Her ultimate […]

Jason Miller, combating online ad fraud, and rock star marketing tactics – VB Engage

This week, Travis and Stewart interview Jason Miller, head of content at LinkedIn, who shares everything we need to know about door handles and marketing, rock ‘n’ roll, and what the future holds for content marketing. He not only drops a succession of marketing knowledge bombs in our collective laps, he also blows our minds […]

New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features… Please visit Search Engine Land for the […]

Take your Snapchat game to the next level with the help of this online course

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Everyone and their mom is on Snapchat nowadays, but you can bet that most don’t know how to use it to its full potential. Look beyond all those puppy dog-filtered selfies and your college roommate’s 200-second-long Story (ugh) and […]

What’s Hot (and What’s Not) in Online Retail [Infographic]

Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Why is it So Easy to Chase Bad Strategy Online?

Sticking with what works makes sense, but there’s a point at which you need to evolve your thinking. Social Media Today RSS

Do Different Age Groups Prefer Different Content Online? [Infographic]

This new infographic looks at the key content habits and behaviors of the different generations online, based on various research reports and studies. Social Media Today RSS

The Foundational Elements of Profitable Online Courses

After ebooks, online courses are one of the most popular business models for digital entrepreneurs. The tech is easier to put together than ever. Audiences know that online courses are valuable and have shown they’re willing to pay. And courses are a natural showcase for the authority you build as you develop great content for […]

Rabbi Abe Cooper talks about online hate

 In this episode of Technotopia I talked with Rabbi Abe Cooper, Associate Dean, Director Global Social Action Agenda of the Simon Wiesenthal Center. Rabbi Cooper doesn’t use many online services, but he knows how to remain human in a time of great digital upheaval and he shared some of the tactics he uses to help […]