Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs Twitter will soon let you switch between chronological and ranked feeds Twitter announced that it will change how its feed works, with a forthcoming update allowing users […]

Bing finally releases AMP viewer for news stories in mobile search

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WhatsApp hits India’s Jio feature phones amidst fake news violence

False rumors forwarded on WhatsApp have led angry mobs to murder strangers in India, but the Facebook-owned chat app is still racing to add users in the country. Today it launched a feature phone version of WhatsApp for JioPhone 1 and 2’s KaiOS, which are designed to support 22 of India’s vast array of native […]

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent […]

Google Dataset Search: A new search service to find data from sciences, government, some news organizations

Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Many Facebook users don’t understand how the site’s news feed works Results from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center   Twitter’s Testing a New Layout for Replies, Focused on Improving […]

Take a blissful news vacation by visiting Facebook’s empty ‘Trending News’ tab

Pustulous Twitter politicking got you down? Look no further for a sweet escape from the 2018 news-hellscape, my friends, than Facebook’s Trending News tab. What?! IN the news tab, you say? Isn’t that where click-hungry press organizations and ill-informed uncles thrive, symbiotically sucking each other’s teats of inflammatory information and outrage? No longer, weary travelers. […]

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as […]

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy? Google […]