Facebook is testing augmented reality News Feed ads

Facebook today announced that it is testing augmented reality ads in News Feed as part of a push to attract more advertisers to video ad innovations. Facebook exec Ty Ahmad-Taylor made the announcement at an event in New York to promote ways companies can advertise on Facebook during the holidays. So far, Facebook has only […]

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ […]

SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube aims to show more authoritative search results around news topics

Google to provide more sources and context on breaking news-related searches in YouTube. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WhatsApp now flags ‘forwarded’ messages to combat fake news

WhatsApp is the latest technology platform to up its fake news-fighting game, as the Facebook-owned messaging app today posted ads in local Indian newspapers informing users how to spot fake news on the service. The move came after a series of violent lynchings were triggered by the spread of false information. Great advertisement by WhatsApp […]

Facebook is testing augmented reality ads in the News Feed

Facebook is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group […]

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today Facebook trials subscription tool to appease Instant Article publishers On the heels of […]

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool […]

Facebook’s ‘keyword snooze’ hides phrases from your News Feed for 30 days

Facebook announced today that it is now testing a Keyword Snooze button, which will allow users to hide TV spoilers, political discussions, or other unsatisfying posts from their News Feeds more effectively. The feature varies slightly from the “mute keywords” on other social media sites, like Twitter. For starters, users can’t pr…Read More Social – […]

Polished Microsoft News app joins rivals Google and Apple News

The new app and news experience is great for consumers, but is it equally beneficial for publishers? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing