Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Marketing Land. Please visit Marketing Land for […]

AI Weekly: Facebook fiasco proves we need a better approach to personal data

Recent revelations about Cambridge Analytica’s use of Facebook data have a lot of people rightfully concerned about how their personal information is collected and used online. But while Facebook is trying to position the Cambridge Analytics breach (and collection of user data by other third-party apps) as a function of bad actors on its plat…Read […]

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine… Please visit Search Engine Land […]

What You Need to Know to Livestream Like a Pro [Infographic]

See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts. Read the full article at MarketingProfs MarketingProfs Daily: Content

AdWords Competitor Targeting: What You Need to Know Before Starting

Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already […]

Everything you need to know about marketing in 8 steps

Marketing is the primary way to sell your product or service and grow your business. At its core, marketing gets the word out. It builds your customer base by telling people how you can meet their needs. It also helps you establish a loyal following so you stay top of mind in between purchases.  You’re already familiar with […]

Need a reason to attend MarTech? Here are 8!

Attending conferences is an incredible way to increase your knowledge, expand your network and find new insights and ideas. MarTech® is no exception. This show is for senior-level executives working at the intersection of marketing, technology and management. If you’re looking to connect the dots… Please visit Marketing Land for the full article. Marketing Land […]

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it’s easy to see […]

Tim Berners-Lee: We need a ‘legal or regulatory framework’ to save the Web from dominant tech platforms

World Wide Web inventor Sir Tim Berners-Lee believes we need to regulate technology companies to help preserve the Web as we know it. The British computer scientist issued an open letter today, 29 years to the day after he first proposed his idea for the online information management system that would later become known as […]

Sheryl Sandberg on #MeToo: Men need to do more than stop sexually harassing women

Facebook COO Sheryl Sandberg said today more needs to be done to address the concerns of the #metoo movement than not sexually harassing women. “We need a world where women don’t get sexually harassed, full stop, period, but what’s important: That’s not enough, not enough,” she said onstage at the Castro Theater in San Francisco. […]