LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

What SEOs need to know about Baidu in 2017

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine. The post What SEOs need to know about Baidu in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats

In a recent ProBlogger Mastermind, I shared a slide that seemed to hit a nerve with the group. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. I included this in my Mastermind session after having […]

12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

210: Launching a Blog: How Many Posts Do You Need?

How Many Live Posts Do You Need When You Launch Your Blog Today, I want to answer a question almost every blogger asks when they start blogging: How many posts should I have live before I launch my blog? It’s a common question I get, and while I’ve mentioned a few approaches in other episodes […]

Storytelling for action: Why brands need to tell a complete story

Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Critical Elements You Need to Check Off for Every Blog Post

This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me! Along the way, though, I’ve noticed that there are […]

6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

What You Need to Know About Visual Perception and Website Design

There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.” Or this:  “65 percent of people are visual learners, and one of the best ways to drive messages home […]