Everything You Need to Know About Inserting and Editing Images in WordPress

The post Everything You Need to Know About Inserting and Editing Images in WordPress appeared first on ProBlogger. Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near […]

5 Things You Need to Know About Beacon Technology

If you own a business or are involved in marketing, you may have heard about beacon technology. Perhaps you even received a Google beacon in the post as part of Project Beacon, a program Google launched to send free beacons to businesses with the aim of improving mobile visibility and experience. Beacon technology has come […]

What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in […]

Why You Need the Amazon Buy Box—And How to Get It

Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop? You could […]

Everything you need to know about Facebook’s data breach affecting 50M users

Facebook is cleaning up after a major security incident exposed the account data of millions of users. What’s already been a rocky year after the Cambridge Analytica scandal, the company is scrambling to regain its users trust after another security incident exposed user data. Here’s everything you need to know so far. What happened? Facebook […]

What Instagram users need to know about Facebook’s security breach

Even if you never log into Facebook itself these days, the other apps and services you use might be impacted by Facebook’s latest big, bad news. In a follow-up call on Friday’s revelation that Facebook has suffered a security breach affecting at least 50 million accounts, the company clarified that Instagram users were not out […]

Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!)

Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing (or A/B testing) is a method by which you can scientifically […]

Why Content Marketers Need Editors

I’m good at math. If you looked at my standardized test results from when I was back in school, you’d… Continue Reading The post Why Content Marketers Need Editors appeared first on Copyblogger. Copyblogger

What is Customer a Journey and Why Do You Need to Create One?

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]

What you need to know ahead of the EU copyright vote

European Union lawmakers are facing a major vote on digital copyright reform proposals on Wednesday — a process that has set the Internet’s hair fully on fire. Here’s a run down of the issues and what’s at stake… Article 13 The most controversial component of the proposals concerns user-generated content platforms such as YouTube, and […]