The Only Off-Page SEO Walkthrough You’ll Ever Need

The Only Off-Page SEO Walkthrough You’ll Ever Need Marc Schenker Last updated: June 13, 2018 SEO When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your […]

Security breaches, no longer aberrations, need their own customer journeys

Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers. The post Security breaches, no longer aberrations, need their own customer journeys appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand your customers’ buyers journeys and how they make the decision to buy (or to not buy). You might have heard that old adage about how much less expensive […]

What do Google and a toddler have in common? Both need to learn good listening skills.

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social media: What small business owners need to know

For many small business owners, staying up to date with social media can feel difficult, if not impossible. In this free webinar, presented by Deluxe Corporation in partnership with SCORE on June 14, we’ll examine the social media landscape. Learn what you need to do on social, and the platforms you may want to take […]

You need to be at SMX East. Registration is open!

SMX is the only conference series that is 100% dedicated to search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. The post Better Business Bureau reviews are complex. Here’s what you need to know appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram’s Queer Appalachia brings love — and services — to those who need it most

There are far more people in Appalachia then those same three Trump voters in a diner you’ve been hearing about for the past two years. You just need to know where to look. Might I suggest the Instagram account Queer Appalachia, the hands-down best place to find biblically inspired PreP gowns, goth Easter iconography, J.D. […]

Does Facebook need to live up to a social contract?

Facebook has been going through immense scrutiny since the social network cut off Cambridge Analytica and SCL Group from its platform in mid-March, after word surfaced that Cambridge Analytica improperly obtained Facebook user data. The searing criticism and negative publicity forced Cambridge Analytica to shut down, and the consequences for Facebo…Read More Social – VentureBeat