ROPO: 2018’s Most Important Multichannel Digital Marketing Report

Posted by RobBeirne Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But […]

Zuckerberg owns or clones most of the “8 social apps” he cites as competition

Mark Zuckerberg’s flimsy defense when congress asked about a lack of competition to Facebook has been to cite that the average American uses eight social apps. But that conveniently glosses over the fact that Facebook owns three of the top 10 U.S. iOS apps: #4 Instagram, #6 Messenger, and #8 Facebook according to App Annie. […]

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

YouTube’s top ten ads in March earned 82.1 million total views, and Google’s “Searching for Gender Equality” accounted for more than 40 percent of them. The post Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March appeared first on Marketing… Please visit Marketing Land for the full article. Marketing Land – […]

How to get the most revenue from email marketing | Register for our free webinar

Email is one of the best revenue-generating tools available to companies of every size, bringing in for every spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to be. Using […]

Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Starting today, users can apply to join the new advisory program. The post Bing Ads launches ‘fan’ community program for its most dedicated advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Chris Messina: Alexa leads the ‘god bot’ wars because Amazon gets the most interest from developers

A little over two years ago, before Facebook Messenger or iMessage opened to third-party bots, and before the arrival of Google Assistant, conversational AI champion Chris Messina helped coin the term “conversational commerce.” Messina, who is perhaps best known as the creator of the hashtag, has since 2015 examined trends like chat apps surpassing social […]

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land. Please visit Search Engine […]

One of Silicon Valley’s most powerful CEOs compares Facebook to cigarettes

Facebook should be treated like other companies that make addictive, and potentially harmful, products. That’s according to Salesforce CEO Marc Benioff, one of Silicon Valley’s most influential leaders, who says it’s times for the government to step in and regulate social networks just as it does cigarettes.  SEE ALSO: Facebook admits that, yea, maybe it’s […]

One of Silicon Valley’s most powerful CEOs compares Facebook to cigarettes

Facebook should be treated like other companies that make addictive, and potentially harmful, products. That’s according to Salesforce CEO Marc Benioff, one of Silicon Valley’s most influential leaders, who says it’s times for the government to step in and regulate social networks just as it does cigarettes.  SEE ALSO: Facebook admits that, yea, maybe it’s […]

The Difference Between Pages and Posts (and Making the Most of Each)

Written by ProBlogger Expert Ali Luke When you think of a blog, you probably think of the posts. You might go to the site to read the latest ones (often on the home page), or they might go straight to your inbox. And if you follow the blogger on social media, you may well see […]