Use It or Lose It: 8 Ways to Make the Most of Your Digital Marketing Budget Surplus

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra-lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at year’s end—and perhaps put yourself in a position […]

Dog jealous of other dog’s ear medicine is the most wholesome thing we’ve seen

It’s never OK to lie, with one exception: It is OK, even noble, to lie to your dog to make them feel included. To see this ethical rule in practice, please watch this video from @chloecopley_05 on Twitter. Apparently, one of her dogs has to take ear medicine, which makes her other dog jealous. (We […]

Why the Best Writers Aren’t Always the Most Successful

Have you ever noticed that the really marvelous writers — the ones who think carefully about every word, who can… Continue Reading The post Why the Best Writers Aren’t Always the Most Successful appeared first on Copyblogger. Copyblogger

Avoid the 8 most common pitfalls of automated bidding

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Content Marketing World 2018: What We’re Most Excited About

Every year, close to 4,000 marketers from across the globe make a pilgrimage to Cleveland, OH for the annual Content Marketing World extravaganza — the largest content marketing conference in the world. And this year will be no different. We’ve been attending CMWorld since the inaugural event back in 2011 — and we still get […]

The 100 Most Popular Keywords on Google Search [Infographic]

Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The Most Effective Ecommerce Lead Generation Tips and Strategies

I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside the ecommerce family, feel free to check out another Crazy Egg article that applies to your company. For those […]

Ranking the 6 Most Accurate Keyword Difficulty Tools

Posted by Jeff_Baker In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process […]

The U.S. Consumer Product Safety Commission has the most unexpectedly hilarious Twitter

This is Ode To…, a weekly column where we share the stuff we’re really into in hopes that you’ll be really into it, too. The U.S. Consumer Product Safety Commission is here to warn us about unsafe products and best practices when using certain products. And, it seems, to also keep us entertained with some […]

TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end

The key motivator is not the fear of fines or lawsuits, but meeting customer expectations. The post TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips