This Art Director Reviewed 50 of the Most Popular Emails. Here Are the Top Design Trends You Must Know

Email templates are great. They do most of the design work for you. But there’s one problem with templates: Many are just plain boring. They’re like the monotone voice of your high school physics teacher. The content may be important, but you can’t help but snooze. So I decided to take a look at the […]

The 13 Most Effective Ways to Increase your Conversion Rate

The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63 […]

Why Most Content Gets No Traffic From Google Search

Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

‘Wheel of Fortune Answers’ solves puzzles in most beautifully incorrect way possible

Solving Wheel Of Fortune puzzles can be quite the challenge. Sometimes you think you’ve figured the mystery out, only to realize your answer makes no sense in the context of the category, or requires a letter that’s already been guessed, which is against the rules. Bummer! But one glorious new Twitter account figured out a […]

The 15 Most Challenging Content Marketing Tasks

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? Read the full article at MarketingProfs MarketingProfs Daily: Content

5 retail tips to make the most of dads and grads

What do dads and grads have in common? They both give us reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 17. In 2017, spending on dads and grads reached nearly billion combined, according to the […]

How to get the most out of your purchase of ads on Amazon

With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. The post How to get the most out of your purchase of ads on Amazon appeared first on… Please visit Marketing Land […]

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly to drive one incremental retail customer, while each customer visit to convenience stores cost less than . The post Report: Cost to drive store visits varies widely by category, mobile most efficient channel appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any… Please visit Marketing Land […]

Instagram’s Queer Appalachia brings love — and services — to those who need it most

There are far more people in Appalachia then those same three Trump voters in a diner you’ve been hearing about for the past two years. You just need to know where to look. Might I suggest the Instagram account Queer Appalachia, the hands-down best place to find biblically inspired PreP gowns, goth Easter iconography, J.D. […]