SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Improving link equity distribution, recent Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook Adds More Active Indicators to Prompt Real-Time Interaction

Facebook is adding more tools to indicate when users are online in order to prompt real-time engagement. Social Media Today RSS

How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run […]

Facebook will add ‘more human review’ of ad-targeting options

After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Amp links at large, Google AdWords demographic targeting & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

New in AWeber: Even More Apps that Support Tags

Email marketing still remains one of the most effective, affordable and reliable marketing channels to reach, grow and engage your audience. It’s no surprise that much of the software you use everyday integrates with your email service provider. In fact, AWeber integrates with hundreds of custom applications to help you grow your list and send […]

Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a lot of marketers forget about: the thank you page. If you’re unaware, the thank you page is shown to users immediately after they’ve completed an interaction with your brand – typically […]

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't)

Here are seven commonly overlooked, yet totally free, ways to help boost the reach and promotion of your content. Social Media Today RSS