Giphy launches its GIF Maker tool for mobile browsers

Giphy, the online database and search engine for all things GIF, has announced that it’s launching its popular GIF Maker tool for mobile web browsers. First introduced for desktop browsers back in 2015, GIF Maker is a fairly simple tool that lets users create their own animated GIFs from YouTube links or their own videos. […]

Facebook tries to prove Instant Articles beat mobile web

 One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles […]

Plexchat raises $7 million to provide mobile chat platform for gamers

EXCLUSIVE: Plexchat has raised million in venture capital to build chat platform for mobile gamers. It may not sound that exciting or new, but the features in the chat platform are thoughtful, conceived from a gamer’s perspective, and that enabled the company to impress potential investors. The money comes from Raine Ventures as well as First […]

13 Power Tips for #Winning Mobile Ad Copy

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All income levels have at least 60% adoption – that rises […]

Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is […]

What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

Twitch’s mobile app is adding live streaming, dark mode and more

 Amazon-owned game-streaming site Twitch today announced a series of changes coming soon to its mobile application, the most notable of which is the ability for broadcasters to stream directly to their channel from the app itself. That doesn’t mean you can live stream gameplay as of yet, though. Read More Social – TechCrunch

6 Reasons Your Mobile Ranking on Google Sucks

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more […]