Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data. The post Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Baidu and China Mobile partner on AI and 5G, focusing on self-driving cars

Signaling the types of alliances that will soon become commonplace thanks to evolving AI and wireless technologies, Chinese search giant Baidu and mobile company China Mobile today announced a comprehensive partnership to collaborate on AI, 5G, and big data — “frontier areas” where each company’s strengths will be necessary…Read More Social – VentureBeat

Mobile industry completes 5G standard by approving standalone 5G spec

Working under the auspices of international standards organization 3GPP, the mobile industry today confirmed that it has achieved a critical milestone in the race to bring 5G networks to life: official approval of “5G standalone” specifications. In a collective announcement, 3GPP and dozens of wireless companies are describing the appro…Read More Social – VentureBeat

Survey: 87% of mobile marketers see success with location targeting

Benefits include better response, higher engagement and customer insights. The post Survey: 87% of mobile marketers see success with location targeting appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center

The removal is part of larger update to Google News. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Mobile Optimization Can Affect your Conversions in 2018

For a long time, responsive design dominated the web as the format of choice for business and personal sites. Now, however, mobile optimization has begun to gain credence as a potentially preferable strategy. Mobile optimization refers to optimizing a website specifically for mobile devices. Instead of simply compressing and slightly rearranging the content on the […]

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

Search and direct mobile navigation surpass Facebook as traffic referrers

The shift is likely the result of Facebook algorithm changes, but other factors may also be at work. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Samsung hosts 1,500 experts to finalize first mobile 5G standard

The long-awaited global standard for mobile 5G will be completed this week, as Samsung announced today that it’s currently hosting the final meeting of multiple 5G working groups in Busan, South Korea. Running from May 21 to May 25, the meeting brings together 1,500 experts to decide which technologies will be commercialized in 5G, ahead of n…Read More Social […]

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly to drive one incremental retail customer, while each customer visit to convenience stores cost less than . The post Report: Cost to drive store visits varies widely by category, mobile most efficient channel appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]