Pew: Social media still growing in emerging markets but stalled elsewhere

Facebook founder Mark Zuckerberg’s (so far) five-year project to expand access to the Internet in emerging markets makes plenty of business sense when you look at the latest report by the Pew Research Center — which shows social media use has plateaued across developed markets but continues to rise in the developing world. In 2015-16, roughly four-in-ten adults […]

Unilever stops working with digital media influencers who buy followers

The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year. The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The five facets of media

A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. The post The five facets of media appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook still wants to be a media company

Facebook may have disbanded its “Trending” news section, but the social network is not abandoning its media company ambitions, despite whatever CEO Mark Zuckerberg said to Congress. In fact, the opposite of “not being a media business” is now occurring: Facebook is directly paying news publishers to create video, even as it claims its focus […]

Social media is loving Angela Merkel’s photo of Trump vs. G7 summit leaders

As per usual, Angela Merkel has no time for Donald Trump’s nonsense. On Saturday, the German Chancellor shared a striking photo of the G7 summit on Instagram that prominently showed her and other world leaders gathered around Trump. SEE ALSO: Macron straight-up turned Trump’s skin white with intense G7 handshake The U.S. president is seated […]

Photos on social media can predict the health of neighborhoods

The images that appear on social media – happy people eating, cultural happenings, and smiling dogs – can actually predict the likelihood that a neighborhood is “healthy” as well as its level of gentrification. From the report: So says a groundbreaking study published in Frontiers in Physics, in which researchers used social media images of […]

Lebron James says if social media negativity is bothersome, you should delete it

Lebron James turns off his social media accounts before the playoffs begin each year, largely because it’s a toxic place for celebrities.  Public backlash after the late-game mistakes by his teammates in Game 1 of the finals proves James’ point, as the criticism and memes have dominated the Twitterverse and other social media. While acknowledging […]

Social media: What small business owners need to know

For many small business owners, staying up to date with social media can feel difficult, if not impossible. In this free webinar, presented by Deluxe Corporation in partnership with SCORE on June 14, we’ll examine the social media landscape. Learn what you need to do on social, and the platforms you may want to take […]

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of where things currently stand in this […]

Employee Engagement and ‘Intelligent Inbound’: SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses “intelligent inbound marketing,” enhancing employee engagement, and cultivating balance within a marketing organization. Read the full article at MarketingProfs MarketingProfs Daily: Content