Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

The infamous Stephen Covey once said, “Begin with the end in mind.” What’s your goal as a small agency? If you’re a successful small agency, keeping existing clients happy is undoubtedly an important goal. According to HubSpot’s Marketing Agency Growth Report 2018, acquiring clients is a major pain point for 60% agencies, which means that the […]

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for… Please visit Marketing Land for the […]

Teens know social media is manipulative, but they still use it more than ever

Whoa, the teens really are woke. The organization Common Sense Media released a research report on Monday that aims to paint a picture of the role that social media plays in teens’ lives. Entitled ‘Social Media, Social Life,’ the survey covered topics like how much and what kinds of social media teens use, as well […]

Learn how to use social media for business with this $12 Instagram marketing course

Social media has changed the way companies advertise, forgoing traditional print avenues in favor of online influencers. Partnering with these digital phenoms allows companies to easily market to millions of followers all over the world via platforms like Instagram. The image-driven social media app is a potential goldmine for advertisers, but it can be tricky […]

Justice Department’s threat to social media giants is wrong

Never has it been so clear that the attorneys charged with enforcing the laws of the country have a complete disregard for the very laws they’re meant to enforce. As executives of Twitter and Facebook took to the floor of the Senate to testify about their companies’ response to international meddling into U.S. elections and […]

Justice Dept. says social media giants may be ‘intentionally stifling’ free speech

The Justice Department has confirmed that Attorney General Jeff Sessions has expressed a “growing concern” that social media giants may be “hurting competition” and “intentionally stifling” free speech and expression. The comments come as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey gave testimony to the Senate Intelligence Committee on Wednesday, as […]

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape […]

In the fight for democracy, can we still tap social media for ‘good’?

OPINION: If you haven’t seen Yuval Noah Harari’s recent TED Talk on the allure of fascism — and why now, more than ever, it’s a real threat to democracy — it’s worth watching. An author and historian, Harari argues that “enemies of liberal democracy have a method. [They] hack our feelings of fear and hate […]

Turns out, not many people change their minds because of something they see on social media

Think your political rants on Facebook or Twitter are persuasive enough to get other people to change their opinions? Don’t flatter yourself. A recent study from the Pew Research Center reveals that exposure to opposing views on social media has not caused most Americans to change their own stance on issues in the past year. […]

A majority of U.S. teens are taking steps to limit smartphone and social media use

It’s not just parents who are worrying about their children’s device usage. According to a new study released by Pew Research Center this week, U.S. teens are now taking steps to limit themselves from overuse of their phone and its addictive apps, like social media. A majority, 54% of teens, said they spend too much […]