Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

This infographic highlights some of the best social media monitoring tools to consider to help maximize your social media marketing process. ​​ Social Media Today RSS

Here’s how to become a social media marketing guru for less than $35

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Internet history was made on May 22, 2005, when YouTube co-founder Steve Chen posted a video of his cat called “Pajamas and Nick Drake.” That 30-second clip was the very first cat video ever uploaded to the video-sharing site, according to The […]

Even more US adults now getting news from social media, says Pew

 New research by Pew suggests there has been another increase in the proportion of U.S. adults getting news via social media platforms. Read More Social – TechCrunch

Scandal prompts FTC to crack down on social media influencers

The Federal Trade Commission (FTC) settled charges against individual social media influencers for the first time Thursday, setting a new precedent: influencers need to unambiguously disclose their connections to brands and companies they are promoting. Thursday’s settlement specifically requires two YouTubers — Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell — to clearly disclose relationships with […]

Social Media Influence Rising, According to New Pew Research Study

Social media is becoming an increasingly important news source for Americans, according to new data from Pew Research. Social Media Today RSS

The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?

As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

If a Hillary-endorsed media platform is tech’s best solution for ‘fake news’ then we’re screwed

 Social media sites have had a pretty interesting year when it comes to approaching filter bubbles and echo chambers and the real world effects that come when they effect something like a national election. Verrit is a fledgling media startup that’s aiming to provide a platform for Hillary supporters to look at infographics with quotes […]