The Key to Social Media Success is Authenticity. Always.

Do the work, deliver the goods, and earn the right to ask someone to become a customer. Social Media Today RSS

Glossary: Earned Media

Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding. Reputation is the biggest asset for […]

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

Facebook may begin testing a paywall for selected media stories as soon as October

 Facebook could begin testing a paywall for subscription news stories as early as October, according to a top company executive. Campbell Brown, who heads up the social network’s new partnerships business, made the reveal at the Digital Publishing Innovation Summit on Tuesday, The Street reported. We have independently confirmed that, too. Read More Social – TechCrunch

CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]

6 Simple Ways to Improve the Security of Your Social Media Profiles

Digital security is more important than ever. Here are six simple ways to improve the security of your company’s social profiles. Social Media Today RSS

The Top U.S. Media Publishers on Social Media – June 2017

Which media companies posted the best results on social last month? Here’s the latest data from Shareablee. Social Media Today RSS

ZeroFox secures $40m Series C to help manage social media risk

 ZeroFox, a startup that helps companies manage social media risk including scams, malicious links and account hijacking, announced a million Series C investment today. The round was led by Redline Capital Management and Silver Lake Waterman (which is Silver Lake’s late stage growth capital fund). Existing investors NEA, Highland Capital Partners and Core Capital also […]

4 Ways Game of Thrones Excels at Building Social Media Hype

Here’s a look at a few of the standout moments from the last couple of months where social got a chance to shine on the iron throne. Social Media Today RSS