Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Ethical Marketing: 5 Examples of Companies with a Conscience

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of […]

As Twitter's Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

Twitter’s feed algorithm is evolving, which may mean your tactics need a re-think to align with the updated systems.  Social Media Today RSS

A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

15 Steps To Creating a Successful Event Marketing Campaign

We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester research, events make up for 24% of […]

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The 30 magic marketing words you should be using

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a […]

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]