Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why consistent marketing can pay big results for small industrial manufacturers

Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for… Please visit Search Engine Land for the full article. Search Engine […]

How to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy […]

Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Google Shopping ads, voice search & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and… Please visit Marketing Land for the full […]

Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with […]

Marketing Day: Google manual actions FAQ, Facebook Pages & martech trends

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you […]

Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday. According to the National Retail Federation more than 154 million people shopped over the Thanksgiving weekend last year, spending an average of 9.19. The survey also reveals that 44 percent of those big […]

Is holiday retail still king? 4 ways to get smarter about holiday marketing

As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways to help your brand stay ahead of the competition. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips