5 Email Marketing Trends You Can’t Afford to Ignore in 2018

I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come […]

The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived walls, and prove content’s prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Tips for Livestreaming on Social Media [Infographic]

More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming. Read the full article at MarketingProfs MarketingProfs Daily: Content

7 Influencer Marketing Trends That Will Rule 2018

While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing […]

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the […]

Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores […]

Marketing Day: Link opportunities, YouTube’s top ads in December & content distribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The State of Video Marketing: Distribution, Topic, and Budget Trends

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto. Read the full article at MarketingProfs MarketingProfs Daily: Content