Join 14 Performance Marketing Experts for PPC Week, August 14-18

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder.     I’d also wager that PPC […]

Meet the fake news of the online marketing world (that Google loves!): Review sites

Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a “sonic logo” and custom music can help you connect with your audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Rethinking your paid strategy, programmatic content distribution & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if… Please visit Marketing Land for […]

Attention Marketing Savants: WordStream Is Hiring

If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was clickbait, but you can’t be sure. You want to believe we wouldn’t be so cruel. You want to believe the monitor you just spit coffee […]

The Five Pillars of a Solid Digital Marketing Strategy That Endures

Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you’ll save time (and money) later. Here’s how. Read the full article at MarketingProfs MarketingProfs Daily: Content

A Beginner’s Guide to Marketing Automation

Posted by Angela_Petteys To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, […]

11 Content Marketing Tips to Build Your B2B Business

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them […]

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How To Turn Your iPhone Into A Video Marketing Machine

These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of video was […]