What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

Call to B2B marketers: Job titles matter more than you think

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have […]

Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

The Three Content Marketing Tactics E-Commerce Marketers Often Miss

Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach. Read the full article at MarketingProfs MarketingProfs Daily: Content

Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs MarketingProfs Daily: […]

Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. Between information overload, increased complexity of search engines and changes in consumer search behaviors, many marketers are less than confident about how to optimize their content marketing. How can […]

#SocialSkim: Facebook’s Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

Facebook’s stark reminder to advertisers that they don’t hold the power; LinkedIn upgrades messaging–and your productivity–with smart replies; Facebook’s Pinterest-esque “Sets”; Snapchat could soon be a source of referral traffic; Twitter’s “transparency center”; social commerce is coming… Read the full article at MarketingProfs MarketingProfs Daily: Content

The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you […]

GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips