Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, […]

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? Of course not. As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy. There are five primary elements to make up the architecture of a popup, and […]

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores […]

Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Frito-Lay CMO says marketers need a listen-first mentality to be successful

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

Social media marketing topics — both new developments and fundamentals — were the primary subjects of our most popular columns of 2017. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Three things marketers must do to better serve customers in 2018

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How marketers will take their social spend more seriously in 2018

This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Message to email marketers: Show me something different in 2018

Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips