Will Twitter Succeed in Defeating Trolls? The Stakes for Marketers

“I’m addicted to you, don’t you know that you’re toxic?” I can guarantee this will be the first and last time I ever open a blog post with lyrics from Britney Spears, but the pop star’s 2003 tribute to perilous romance seems to perfectly encapsulate my relationship with Twitter — and I know I’m not […]

Send your hybrid marketers to MarTech to stay on the cutting edge

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and… Please visit Marketing Land for the full article. […]

The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics […]

When should marketers use AR and when VR?

A marketing tech exec offers some rules of thumb. The post When should marketers use AR and when VR? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities. The post LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in […]

7 ways digital marketers use what happens on calls to optimize ROI

The next marketing revolution is here. It’s voice. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers could harvest member data from closed Facebook groups as recently as June, report says

Facebook continues to struggle with keeping user info private after years of encouraging developers and marketers to scrape large amounts of data, as a new report shows. CNBC found that third parties could still get sensitive data on private groups, including group members’ names, as recently as June. According to CNBC, a moderator of a […]

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

What should you look for in an account-based marketing (ABM) solution? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. The post Should marketers own programmatic accounts as they do with SEM & Social? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips