MarTech Today’s GDPR guide for marketers is now available

We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation. The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

What Content Marketers Can Learn From an Adept Dungeon Master

It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides […]

Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey, most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focus on quality over quantity of […]

The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

Posted by randfish What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a […]

Why marketers finally stopped talking about ABM (and started practicing it)

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. The post Why marketers finally stopped talking about ABM (and started practicing it) appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read the full article at MarketingProfs MarketingProfs Daily: Content

Google Play Instant lets app marketers offer game trials for free on Android devices

Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it’s easy to see […]

Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind

Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here’s how to use video effectively in your B2B marketing. Read the full article at MarketingProfs MarketingProfs Daily: Content