Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve likely got a finite budget your marketing department can put toward them. How are you supposed to know which Martech events are the best bang for your buck? We’ll make it easy for you. I mean, […]

How Marketers Are Using Original Research in Content

Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo. Read the full article at MarketingProfs MarketingProfs Daily: Content

Survey: 87% of mobile marketers see success with location targeting

Benefits include better response, higher engagement and customer insights. The post Survey: 87% of mobile marketers see success with location targeting appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making […]

Have we reached peak smartphone and what does that mean for marketers?

There’s no reason to change course; everyone must still optimize for mobile. The post Have we reached peak smartphone and what does that mean for marketers? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts Study: Millennial travelers’ Instagram […]

Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling

Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This isn’t news. It has become a central talking point throughout the business world, and one we’ve discussed quite frequently here on the TopRank Marketing Blog. Compelling narrative is impactful for fairly obvious reasons: it captivates […]

Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority with existing and new audiences, as […]

The Marketer’s Playbook for Working with Coupon Affiliate Websites

The Marketer’s Playbook for Working with Coupon Affiliate Websites Guest Author Last updated : May 18, 2018 Marketing Ideas Everybody loves a great deal. Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers say […]

Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving our understanding of the most prevalent […]