Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here’s how to dig into the data and figure out where to put your ad money. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

How social networks usurp Google’s local search dominance

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google local pack business categories dynamically change based on query

Google now uses searchers’ keywords to customize the local pack business categories. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Finally! The 800 million ways Facebook gets serious about local business

Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Search Engine Land awards, Facebook gets serious about local & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Ultimate Guide to Google’s Local Service Ads

The Ultimate Guide to Google’s Local Service Ads Mark Irvine Last updated: June 11, 2018 AdWords Tips Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and […]

SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. […]

Yext adds TripAdvisor to listings network, conversational UI for local data updates

Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing