Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomaso Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend […]

Top 10 Ways to Improve Your Local SEO Right Now

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. […]

Will Facebook’s news aggregation feature increase engagement for local publishers?

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. The post Will Facebook’s news aggregation feature increase engagement for local publishers? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new […]

Google My Business testing future opening dates in the local panel for new businesses

Google can let searchers know when a new business will be opening its doors. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

Posted by MiriamEllis Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform […]

Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website

The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing