LiveRamp moves into B2B data with purchase of Pacific Data Partners

The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, and pay per click (because she makes everything sound pretty exciting). Purna—named the #1 most influential PPC expert in […]

Fitbit pushes into employee health care and coaching with Twine Health acquisition

Global wearables juggernaut Fitbit has announced plans to acquire Twine Health, a health coaching platform aimed at helping employers manage chronic disease in the workforce. Terms of the deal were not disclosed. Founded out of Cambridge, Massachusetts, in 2014, Twine Health is a cloud-based platform that connects clinicians with patients to work together to create […]

How to Turn Customer Feedback into High Converting Ad Copy

How well do you know the people you’re targeting? And I mean really know them? Do you know why they’re signing up? Do you know why they’re buying? Do you know why they would click on your ad in the first place? If you do, congratulations. You’re a genius. But if you’re not 100% sure, […]

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant […]

Turn more leads into customers: Integrate Salesforce with your VerticalResponse account

Quickly and easily turn leads into customers when you pair your Salesforce and VerticalResponse accounts. By integrating these two powerful apps, you’ll get effortless two-way data syncing and reporting you can take immediate action on — all with a painless setup that only takes minutes. Here’s why integrating Salesforce with VerticalResponse is a smart business decision: […]

Facebook pushes further into Twitch’s turf with pilot program for gamer livestreams

Facebook is rolling out a new Gaming Creator Pilot Program, which is aimed toward boosting broadcasters on its platform. It will be hosting a summit this weekend to show over 40 content creators what kind of tools and services it’s offering as part of the initiative. The pilot program draws resources from across the company, […]

[Mobile] How to Turn Your Blog Posts Into a Mobile App Experience – Using Sticky Bars

With so much of your traffic coming from people’s phones, it’s essential that we start to craft exceptional mobile experiences. This means going beyond simple responsive design if you’re going to create a superior mobile UX (user experience) that stands out from your competition. IMPORTANT: Use your phone to read this post – it’s designed as […]

Deutsche Telekom predicts 5G will integrate carriers closer into public and private sectors

If your city’s old parking garage needs upgrades, a 5G-focused mobile phone carrier could pay to improve it — and share the fees with the city, Deutsche Telekom’s CEO Tim Hoettges suggested in a wide-ranging Bloomberg interview. Carriers’ evolution from selling data packages to offering larger solutions will kick off a “revolution” in 5G services, Hoettges said, ultimately benefiting consumers, […]

An Investigation Into Google’s Maccabees Update

Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, […]