Instagram adds face filters to live video

 Instagram is making its face filters available for live video streaming through the app, the company announced today. Instagram had introduced face filters, which add visual effects to detected faces, back in May, but until now it was only available on video and images captured first and then posted to your Instagram Story after the […]

You can now launch the Instagram app directly from Facebook

 Facebook is making it easier for users to access their Instagram profile directly from within the Facebook app. The company confirms it’s rolling out a new addition its main navigation menu on mobile that includes a link to your Instagram account. This option appears just below the link to your personal profile in Facebook’s app, […]

‪Instagram now autoplays video sound once turned on until you close the app

 Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s […]

How to Determine Your Instagram Ad Spend In 2017 [Infographic]

AdEspresso recently conducted a deep dive into the factors that influenced Instagram’s CPC in 2017 and made some interesting discoveries about what really determines your ad spend. Social Media Today RSS

Instagram Announces New Ad Options for Stories, Including Canvas Ads

Instagram has announced some new Stories ads option, including Canvas ads and the ability to upload Stories content for ad use. Social Media Today RSS

Facebook brings its Canvas ad format to Instagram Stories

 Instagram is announcing several new features for advertisers today. The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix. […]

Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement

You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on the side of the road. You’ve tried every “hack” in the book, but nothing seems to work. Don’t give up hope just yet. A […]

Instagram now lets you share Stories in direct messages

Instagram is getting the ability to share Stories — your own and those made by others — in direct messages. The feature is gradually rolling out globally on Android and iOS over the coming weeks, according to an Instagram blog post. The direct message icon will now appear whenever you watch a Story. To share […]

Instagram Expands Access to Branded Content Tools

Here’s an overview of Instagram’s new Branded Content Tools, designed to simplify the brand partnership process.  Social Media Today RSS

How to Plan and Run an Instagram Giveaway

Instagram giveaways can be a great way to boost engagement and reach – here are some tips and examples. Social Media Today RSS