10 Video Metrics That Will Help You Establish ROI

Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at MarketingProfs MarketingProfs Daily: Content

AR and 3D can help media publishers in their battle against Facebook and Snap

GUEST: In the past 10 years, media publishers have faced major challenges thanks to disruption from tech giants: declining ad revenue, consumers’ decreased willingness to pay for content, and fragmented attention as publication loyalties diversify. Media publishers’ reliance on the major technology platforms has been a double-edged sword. Amazing t…Read More Social – VentureBeat

Nine Types of Video to Help You Close Sales

To get the most out of your video investment, here’s how to create the right types of video for each stage of the buyer’s journey. Read the full article at MarketingProfs MarketingProfs Daily: Content

10 Indie Businesses to Help You Populate Your Vision Board

What’s the difference between you fizzling out and creating a business that supports you, your family and the lifestyle you want to live? Is doing this entrepreneur thing even possible? Why are we even doing all this work at all? We don’t want you to fizzle out. We want to give you the tools and […]

Overwhelmed in Your Business? Here’s How To Break The Seal on Getting Help

Do you have too much work to do? Are you cracking under your workload? Do you miss taking care of the parts of your business that you love? It may be time for you to get some help! But wait — you don’t have to jump straight to hiring an employee. Sometimes that feels too […]

Facebook pilots program to help creators build advertiser relationships & drive fan engagement

The site is testing new products that will allow creators to spotlight their top fans and monetize content. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat’s @-tagging test could help brands & influencers build their follower numbers

The company says the feature is in ‘test mode’ and currently works for any type of account, including ‘organic’ brand accounts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

It will now be able to manage customers’ physical and digital presence. The post Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Five Tips to Help You Level-Up Headlines and Titles

Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game. Read the full article at MarketingProfs MarketingProfs Daily: Content

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades. While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about […]