A Simple and Non-Scary Guide to HTML for Bloggers

Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when […]

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. It will ask people to review how Facebook applies data from the web to target them with ads, and surface the sensitive profile info they share. Facebook will also allow European and Canadian users […]

MarTech Today’s GDPR guide for marketers is now available

We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation. The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A Guide to Unlock ‘Not Provided’ Keywords in Google Analytics

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the ‘Not Provided’ debate, raging since 2013. For the conspiracy theorists among us, the advent […]

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v Let’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting. And when Facebook’s […]

Get the MarTech Guide to GDPR here

The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea? Get your free copy to discover… Please visit […]

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Posted by efgreg We all work hard building our businesses. We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here? What are […]

The Guide to Local Sponsorship Marketing – The 2018 Edition

Posted by Claudia0428 For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real […]

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

The complete guide to list segmentation

The foundation of a solid marketing strategy is a well-defined target market. Who is your audience? What are they looking for from your company? How many are first-time customers or frequent buyers? Answering questions like these can help you determine everything from where to spend your marketing dollars to how to promote new products or […]