The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, […]

The Insider’s Guide to Choosing an Explainer Video Production Company [Infographic]

Finding the right partner to help you create an explainer video can make all the difference. Today’s infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary. Read the full article at MarketingProfs MarketingProfs Daily: Content

A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of […]

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

Posted by bridget.randolph Part 2: How to implement structured data for SEO Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. […]

Complete Beginner’s Guide to Advertising on Amazon

Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon. If you’re not an […]

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

Posted by bridget.randolph Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known […]

A Stupidly Simple Guide to Taking Action, Finding Clarity & Getting Clients Right Away (FS231)

One of the things we hear most often is that people want CLARITY in order to get started. They feel overwhelmed and murky, like they would totally get started if only they knew what to DO! Maybe you feel like you need answers before you begin, because you have to get this right. Today, we […]

The Crazy Egg Guide to Landing Page Optimization

When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Here at Crazy Egg, we believe it’s past time to give these hard-working pages a little more […]

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook […]