Which Google Ads Network Is Right for Me? A Pocket Guide

Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question: On which network […]

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Posted by BritneyMuller After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it […]

The Practical Guide to Analyzing and Optimizing Your Blog

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid data paralysis, we recommend using Google Analytics to uncover your most popular webpages (let’s […]

Guide to the top marketing automation platforms

Which marketing automation software is right for your business? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins

Brian Clark launched Copyblogger in 2006. That’s a long time ago, let alone in internet years. In online time, it… Continue Reading The post Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins appeared first on Copyblogger. Copyblogger

Your guide to standing out this holiday season

As you probably already know, marketing not only helps drive sales but also builds relationships with your customers, improves the reputation of your business and can even foster growth.  That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed and ready to spend, making them […]

Expert’s Guide to Optimizing Automated Rules in Google Ads

Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform. One of my favorites is Google’s automated rules feature. Today, I’m going to run through setting up […]

The Lifecycle of Website Optimization [Infographic and Guide]

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal should be to maximize your share as much as possible. That’s where website optimization comes into play. According […]

Ecommerce SEO Guide: SEO Best Practices for Ecommerce Website

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic […]

TrueView for Shopping: A Quick Guide to Product Selection

Almost two years ago, we heard that people spend one billion hours on YouTube every single day. If you still don’t think your audience is on YouTube, you’re probably wrong. And if you are an ecommerce business looking for different ways to target potential customers with Google Ads, you need to get serious about TrueView […]