The essential guide to writing click-worthy subject lines

Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time. This white paper is packed […]

The Ultimate Guide to Starting a Blog

Is starting a new blog on your goals list for 2018? If so – you’ll want to check out our brand new (and completely free) course – the Ultimate Guide to Starting a Blog. Every year in January we notice a big spike people looking for information on how to start blogs, and while we […]

The Ultimate Guide to Facebook Ad Placement Optimization

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, […]

A totally doable, not so intimidating self-care survival guide to 2018

Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and […]

SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

The Small Business Guide to Instagram Stories [Infographic]

This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Content Marketer’s Guide to Starting a Meditation Practice Today

You and I are storytellers. We’re content creators and copywriters. Our livelihoods depend on spinning creative yarns that compel our readers to action. For the execution of our craft, we depend on some key inner resources every day. Creativity and focus are two biggies. And I’m sure you’ve noticed that — like gold and platinum […]

The Beginner’s Guide to Making Money with Email Marketing

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing […]

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on […]

Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips