The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you […]

How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

216: How to Create a Style Guide for Your Blog (and Why You Should)

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago Manual of Style Virtual Tickets […]

A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s […]

Rewriting the Beginner’s Guide to SEO

Posted by BritneyMuller (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $(‘.hypotext-content’).hide(); // When a hypotext link is clicked. $(‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ + $(this).attr(‘rel’); // If the content […]

For the next six hours you can guide a robot through a web of miniature Reddit-themed escape rooms

 Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that’s part reality show, part interactive puzzle and all an homage to the internet’s premier repository of dank memes. Read More Social – TechCrunch

Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

The holidays are nearly upon us. Which means it’s time to plan your holiday email marketing – like Black Friday sale emails, festive newsletters or even just season’s greetings. But we know the holidays are hectic. So we have a gift to make your festive email marketing a bit easier: GIFs! To spice up your […]

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff […]

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong […]

The Small Business Guide to Facebook Video Marketing [Infographic]

Facebook videos can engage your customers and drive new leads, and they don’t have to be daunting to create or promote. Today’s infographic offers 11 tips to ensure your videos stand out. Read the full article at MarketingProfs MarketingProfs Daily: Content