Facebook’s revenue growth falters even as WhatsApp and Instagram surge

Nobody can engage users at a global scale like Facebook. Not only did Facebook’s monthly active users top 2 billion last quarter, the company also said that Instagram Stories and WhatsApp Stories – two Snapchat-killers in its portfolio – each have 250 million daily active users. WhatsApp itself has 1 billion daily users. Yet Facebook […]

Facebook’s PlayerUnknown’s Battlegrounds deal is about helping devs find their fans

You have no shortage of options when it comes to watching gaming-related video content. Twitch and YouTube are huge portals for livestreams and recorded clips, but Facebook has also started working its way into that conversation with its own broadcasting platform. For example, Facebook struck a deal with developer Bluehole to livestream the official videos for […]

Facebook’s new “Explore Feed” makes its way to the app’s main navigation

 Earlier this year, Facebook was spotted testing a new type of News Feed – one that designed to help you discover content across the social network, beyond posts from friends and Pages you already follow. During tests, the feed was available through the Facebook app underneath a “rocket ship” icon – something that seemed to […]

Facebook’s Messenger ads are bad and must be destroyed

 When Facebook removed messages from the main app, I swore I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the idea of huge ads that take up half your screen while you try to use the service. Today Facebook redesigned them as part of a larger rollout […]

#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

This week: Snapchat’s new business-friendly features to fend off Instagram; Facebook’s drone test to bring Internet to rural areas, and new transparency metrics to gain brands’ trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook’s M now suggests when to make video calls or save content

Facebook’s intelligent assistant M has learned some new tricks, like how to suggest when to save videos shared on Facebook Messenger, when to celebrate a friend’s birthday, or when to make voice or video calls. M makes suggestions by analyzing text used in conversation to recognize when you may want to do something like create […]

Facebook’s hate speech rules ignore justice by chasing equality

Facebook’s methods for detecting hate speech are being criticized today for the way in which they protect some groups and ignores others. In a ProPublica report published today, leaked internal documents used to train teams that review questionable content with help from the AI-trained algorithm are told to protect white men over black children or women […]

#SocialSkim: Facebook’s Huge Investment, YouTube at VidCon: 11 Stories This Week

Facebook to spend millions on original shows, hits major user milestone; YouTube’s VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit’s big video effort; why you can’t just focus on paid social; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook’s huge drone completes second test flight without crashing

Facebook’s big, solar-powered drone has taken flight once again. The social networking giant said Thursday that it’s Aquila drone completed its second test flight on May 22 at the Yuma Proving Ground, a U.S. military facility, in Arizona. The drone, which has the wingspan of a Boeing 737, flew for 1 hour and 46 minutes and “landed perfectly on […]

Facebook’s piloting tools to protect your profile picture from being misused

If you’re ever concerned that your Facebook profile photo could be downloaded and misused by other users, the social networking giant has revealed that it’s piloting new features that prevent profile photos from being accessed. The pilot is kicking off in India today, with a view toward a broader rollout depending on the outcome of […]