Avoid a nightmare on email street: Create a haunting Halloween campaign

Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple picking and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 175 million Americans plan to celebrate Halloween this year, according to the […]

Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Top Tips for a Clean and Healthy Blog Email List

The post Top Tips for a Clean and Healthy Blog Email List appeared first on ProBlogger. At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don’t keep your email subscriber list clean, it can negatively […]

Clothing boutique designs unique email marketing strategy

Paulette Kirk Kasmer, owner of Polka Dot Parlor, encourages her customers to express themselves through fashion. “The store is all about looking good and feeling good,” she says. Based in Bristol Borough, Pennsylvania, the quirky boutique boasts an eclectic mix of vintage clothing and kitschy accessories. Although Kasmer is a whiz at curating inventory — […]

The 3 Habits That Grew His Business to 428,000 Email Subscribers (FS288)

How can we live better lives? Do you want to implement great habits in order to achieve your goals? What determines the success of our attempts when trying to form habits? We cannot really have a conversation about successful business owners and entrepreneurs without discussing the importance of habits and the systems that allow them […]

After 4 Years, We Rebranded Our Email Newsletter. Here’s Why.

Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog posts, videos, and webinars. This email earns a high open and click-through rate every week. And the majority of our audience regularly shares positive feedback with us about it. But we started […]

Email marketing funnel: Matching message to buyer journey

What is an email funnel? Great question. Like a marketing funnel, an email funnel is a method of attracting potential customers and converting them to established customers through email. This method works well because you can control the messages your email recipients receive, unlike social media where content can get lost in the mix or […]

The 3-Step Formula for Generating Email Leads from Speaking Gigs

When you present to a live audience either on stage or on camera, you have an opportunity to change the way they think, feel, and act. But what happens when the camera stops rolling or after you walk off stage is even more important. How do you continue to engage your audience and drive them […]

Five tips for writing a stellar promotional email

Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you offering? Whom are you offering it to? What do you want […]

6 Email Split Tests You Can Set Up in 1 Minute

Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. […]