Why Every Great Marketer Should Send a Personal ‘Story Email’

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an […]

6 easy email marketing metrics you can use today

When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. Second, email marketing is extremely trackable. There are a variety of metrics that are […]

Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for […]

How to use email marketing to adapt to Facebook’s new algorithm

With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage with, Facebook constantly makes adjustments to the algorithm that ranks content. In the past, […]

How to Turn Leads into Clients with Modern Email Marketing

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t […]

Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law

Disclaimer: This blog post is for informational purposes only, and you should not consider it legal advice. We recommend that you seek legal and other professional counsel to determine exactly how the GDPR might apply to you. A new law called the General Data Protection Regulation (GDPR) will go into effect on May 25, 2018 […]

How to get the most revenue from email marketing | Register for our free webinar

Email is one of the best revenue-generating tools available to companies of every size, bringing in for every spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to be. Using […]

The Best Tool to Plan Your Email Marketing Automation

Imagine this: Your best marketing content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month. Now, you’re saving hours and making more money […]

3 mistakes you might be making with email design

There’s an art to creating an email that your customers will want to open and read. With the ever-increasing number of businesses investing in email marketing, your messages need to stand out. And while following tips on email best practices can help maximize the effectiveness of your campaigns, sometimes it’s the little design mistakes that wind […]

Quora launches List Match Targeting for reaching audiences based on email lists

Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips