The challenges email marketers face in 2018 and how to overcome them

Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In ‘Collection’ Ads Instagram launched “collection” ads, which […]

SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP email, link building & PPC teams appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Everything You Need to Know about Using GIFs in Email

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when […]

How to keep email newsletter clicks and readers on the rise

As your business evolves and changes, your email newsletter should follow suit. The subscribers who are currently signed up for your list may have different needs, values and backgrounds than the people you were writing for when you first launched your newsletter. The template that was once on-trend might now be painfully outdated. If you […]

Don’t send yet! Putting Test Kit to work in your email campaigns

You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you […]

Romance your readers with email valentines

February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average of 6.57 on loved ones for Valentine’s Day, bringing U.S. spending to .2 billion.  You don’t need to be in […]

Making content marketing, email and social media work in harmony for your small business

As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself struggling with the complexities and nuances of online marketing, you’re not alone. It’s not uncommon to feel uncomfortable taking on the role of chief marketer. While you may be familiar with the […]

Making content marketing, email and social media work in harmony for your small business

As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself struggling with the complexities and nuances of online marketing, you’re not alone. It’s not uncommon to feel uncomfortable taking on the role of chief marketer. While you may be familiar with the […]

Romance your readers with email valentines

February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average of 6.57 on loved ones for Valentine’s Day, bringing U.S. spending to .2 billion.  You don’t need to be in […]