Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Google+ for G Suite lives on and gets new features Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even bene given new features. TechCrunch Marketers struggle to keep up with content creation demand for their personalization efforts New Adobe survey data shows […]

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

The post Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Google+ for G Suite lives on and gets new features Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even been given new features. TechCrunch Marketers struggle to keep up with content creation demand for their personalization efforts New Adobe survey data shows […]

Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Element launches the ‘first IP-to-Point of Interest’ database

It’s more granular and reliable than GPS-to-POI, says the Atlanta company. The post Digital Element launches the ‘first IP-to-Point of Interest’ database appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast […]

Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

From developing and executing your marketing strategy to measuring results, your plate always has a healthy heaping of responsibilities—all of which are likely served with a side of stress from time to time. If you’re nodding your head in agreement, you’re certainly not alone. A couple years ago, Workfront released its Marketers Stress Report revealing […]

Google redesigns the Assistant for touch and digital transactions

The new capabilities help developers and further Google’s cross-platform Assistant strategy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How To Really Connect With A Digital Audience (FS287)

How do successful businesses capitalize on their contacts? Do you want to resonate with each individual in your audience? What is the best way to communicate with your mailing list? All of these questions pertain to the same issue, running a profitable online business in the contemporary climate. Achieving this might sometimes seem like a […]

Digital Marketing News: Adobe’s $4.75B Marketo Buy, Google’s 20th Anniversary Neural Matching, & Facebook Lets Pages Join Groups

Adobe’s .75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforce In its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek Google Begins Using Neural Matching to Understand Synonyms, Impacting 30% of Queries For its twentieth […]