Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

How B2B Audiences Engage With Business Content Online A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch Facebook pages with large U.S. following to require more authorization Facebook is requiring two-factor administrator authentication for large U.S. pages, […]

Openbook is the latest dream of a digital life beyond Facebook

As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident as they publicly fail to enforce even the standards they claim to have), there are still people dreaming of a better way. Of social networking beyond outrage-fuelled […]

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter […]

Survey: SEO rated the ‘least popular digital marketing channel’

Only 44% of businesses said SEO was a part of their digital strategy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy? Google […]

Facebook launches a digital literacy library aimed at educators

Facebook this morning announced the launch of a new set of educational resources focused on helping young people think critically and behave thoughtfully online. The Digital Literacy Library, as the new site is being called, is aimed at educators of children aged 11 to 18, and address topics like privacy, reputation, identity exploration, security, safety, […]

Brand Safety Institute debuts to offer new certification programs for digital advertisers

A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. The post Brand Safety Institute debuts to offer new certification programs for digital advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as […]

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of […]

5 Keys to Starting Your Own Digital Marketing Agency

If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated […]