The Impact of LinkedIn Group Sharing API Changes [New Data]

Back in June, LinkedIn updated their Groups API, which has lead to a significant shift in Groups use, according to thsi report. Social Media Today RSS

Data Overload: How Do You Harness It? [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies to discuss data overload. Social Media Today RSS

Typeform, a platform for ‘conversational’ data collection, raises $35M

 Filling out forms online and on mobile can be a tedious and bug-ridden — yet annoyingly necessary — experience. Today, a startup called Typeform has raised a significant round of capital to help fund its mission to change all that, with a platform that the startup claims gets its customers much better results because the […]

How to Find the Stories in Your Data for Compelling Reporting

Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers. It […]

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

Posted by bridget.randolph Part 2: How to implement structured data for SEO Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. […]

Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data

Posted by Dr-Pete While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to […]

How to Utilize Social Data to Enhance Your Marketing Process [Infographic]

This infographic from Salesforce outlines some key ways you can use social data to enhance your sales and marketing process.​ Social Media Today RSS

Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing. The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data… Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Bing Ads now shows remarketing bid adjustment suggestions based on CPA data

Suggestions are available in the Opportunities tab. The post Bing Ads now shows remarketing bid adjustment suggestions based on CPA data appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

Posted by bridget.randolph Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known […]