Why entities may power the future of location-based data

Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

LiveRamp moves into B2B data with purchase of Pacific Data Partners

The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Kantara Initiative is out with a new version of its user data access specs

The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

EverString focuses on data accuracy with its new Data Platform

The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook marks Data Privacy Day by sharing its 7 privacy principles

With the European Union’s new data protection laws coming into effect this year, Facebook has begun preparing for the General Data Protection Regulation (GDPR) by publishing its privacy principles for the first time. The company also announced that it will push videos into users’ news feeds that detail how they can manage their privacy on the […]

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial […]

Digital minister’s app lands on data watchdog’s radar after privacy cock-up

 The Matt Hancock app, which launched this week and quickly ran into a storm of criticism for displaying an unfortunately lax attitude to privacy, has caught the attention of the UK’s data watchdog. Awkward. Read More Social – TechCrunch

Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Nearly 80% of consumers would end brand relationship over unauthorized data usage

SAP study reflects people are selective about what data they’ll share and why Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How a Two-Step Opt-In Compares to an Exit Popup [A Psychology Principle & Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this: It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. What is a Two-Step Opt-In Form? Well for starters it’s a two-time hyphenated term that’s really annoying to type. […]