Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence

Reminder–Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers could harvest member data from closed Facebook groups as recently as June, report says

Facebook continues to struggle with keeping user info private after years of encouraging developers and marketers to scrape large amounts of data, as a new report shows. CNBC found that third parties could still get sensitive data on private groups, including group members’ names, as recently as June. According to CNBC, a moderator of a […]

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

Following an announcement that the U.K.’s Information Commissioner has decided to fine Facebook 4,000 for its role in the Cambridge Analytica scandal, much of the chatter has focused on the small size of the fine and how laughably easy it will be for the tech giant to shrug off. In fact, the fine was the maximum […]

Timehop admits that additional personal data was compromised in breach

Timehop is admitting that additional personal information was compromised in a data breach on July 4. The company first acknowledged the breach on Sunday, saying that users’ names, email addresses and phone numbers had been compromised. Today it said it that additional information, including date of birth and gender, was also taken. To understand what […]

Congressional committee quizzes Apple and Alphabet on data privacy practices

(Reuters) — Four senior U.S. House Republicans sent letters on Monday to the chief executives of Apple and Google parent Alphabet asking questions about location data and mobile phone privacy practices and the handling of customer data. The chairman of the Energy and Commerce Committee, Greg Walden, along with three other senior Republicans o…Read More Social […]

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions? The post Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Google Data Studio now gains 16 months of Search Analytics data

Now you can get 16 months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook gives US lawmakers the names of 52 firms it gave deep data access to

In a major Friday night data dump, Facebook handed Congress a ~750-page document with responses to the 2,000 or so questions it received from US lawmakers sitting on two committees in the Senate and House back in April. The document (which condensed into a tellingly apt essence — “people data… Facebook information” — above, when […]

Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. The post Is third-party data targeting more effective than contextual targeting? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]