Customer Data Challenge: Improve martech efficiency and ROI with unified data

Live Webinar: Tuesday, September 25, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tells Congress approved third-party apps can scan Gmail data

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this… Please visit Marketing Land for the full article. Marketing […]

Google Mobile Benchmarks – by Ad Type! [DATA]

Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you know what? You’re absolutely right! (Our readers are so smart.) So we […]

Facebook bug allowed some advertisers to access other Facebook Analytics app data

The company says it fixed the issue that affected 21 apps and is notifying all businesses involved. The post Facebook bug allowed some advertisers to access other Facebook Analytics app data appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

Learn everything you need to know about enterprise customer data platforms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Top tech firms call for pro-business updates to federal data privacy laws

The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation. The post Top tech firms call for pro-business updates to federal data privacy laws appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Location data is the intelligence your CRM is missing (VB Live)

VB LIVE: Location data and intelligence is key to reaching customers when and where their hearts, minds, and wallets are ready to be captured. Learn how foot traffic patterns, location visits, frequency and venue analysis, and more offer powerful, actionable insights and boosts market share when you join this VB Live event! Register here for […]

Salesforce research: Yep, consumers are worried about their data

Recent headlines at TechCrunch and elsewhere have been filled with news about data breaches, data misuse and other data-related scandals. But has that actually affected how consumers think about their personal data? A new report from Salesforce Research sheds some light on this question. In a survey of 6,723 individuals globally, Salesforce found that 59 […]

Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

Creating personalized content that communicates value is the key to reaching customers in today’s complex marketing landscape. Here are three things you need to know. Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook is combining website, app, offline purchase data into one view for advertisers

The company also added new Standard Events and app-specific metrics. The post Facebook is combining website, app, offline purchase data into one view for advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips