Marketing Day: Chatbots, content production models & Microsoft’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey. The post Developing content for the customer journey appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

LinkedIn has released a new report on the content that drives action through employee advocacy.  Social Media Today RSS

25 promotion tactics to ensure people actually see your content

So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Better Content, Better Websites, and a Little Inspiration

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a […]

Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse […]

Five Best-Practices for Managing Digital Marketing Content and Assets

In today’s digital world, marketers manage thousands of images and videos. What’s the best way to manage your marketing materials? Here are five best-practices to consider. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Business Case for Behavior-Changing Content: Five Rules of Engagement

Content is still one of the best ways to engage your customers–but you must rethink it… It’s not about beautiful stories about your brand; it’s about high-value, behavior-changing content about, and for, your customers and their aspirations. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Use Customer Research to Get Better Results from Your Content Marketing Program

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” Whether the answer is yes or no, people almost always act confused at first. I’m sure they wonder why I would need customer research to write a blog post. Here’s the […]