We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us […]

Content Conversations: Top Content Marketing Lessons Learned in 2017

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals […]

Seven Savvy Tips for the Most Viral Types of Instagram Content

Those who consistently score likes, comments, and engagement with their Instagram posts aren’t doing so by accident. By understanding the ins and outs of Instagram’s most popular types of posts, you can fine-tune your own content strategy. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy […]

Infographic: The Surprising Words That Get Content Shared on Social Media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be […]

Crisp CEO believes we can beat online hate speech, terrorist content, and fake news

Social media has become darker, uglier, and meaner in recent years. It may be wrecking our mental health, destroying our politics, and tearing at the social fabric. Adam Hildreth, founder and CEO of social media risk management firm Crisp, believes it doesn’t have to be that way. Hildreth argues that the tools exist to save […]

Robert Rose, epic content, and Facebook’s myriad money-making methods – VB Engage

This week, Travis (aka Superman*) and Stewart (aka Deadpool*) talk about AI and the internet of things (still the worst tech term in existence), conversational UI (hello, Ikea!), AI and customer service, and two opposing Facebook stories that are united by one common thread — how the social media leviathan makes its money. *Personas assigned […]

How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you […]

3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have […]