Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to […]

How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. The post How to choose the best content format for link building appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Epic Content Marketing (Or, 5 Practical Ways to Write Epic Shit)

We hear often about the ever-decreasing attention span: Millenials need 5 second ads to keep their attention. The human attention span at 8 seconds, down 4 seconds since 2000. We have less attention than goldfish. Thankfully, we know that’s complete garbage for two reasons: The BBC thoroughly debunked it. We need only look in the […]

Invisible Content Syndrome and the Content Promotion Tactics to Cure It

Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were […]

Succeed in 2019 by Personalizing and Automating Your Sales Content

Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Europe to push for one-hour takedown law for terrorist content

The European Union’s executive body is doubling down on its push for platforms to pre-filter the Internet, publishing a proposal today for all websites to monitor uploads in order to be able to quickly remove terrorist uploads. The Commission handed platforms an informal one-hour rule for removing terrorist content back in March. It’s now proposing turning […]

Game On: How to Power-Up Your Content Marketing Game with Insights From #CMWorld

Up, up, down, down, left, right, left, right. If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find your way through Huntington Convention Center […]

The Business and Industry Content Preferences of C-Suite Executives

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget. Read the full article at MarketingProfs MarketingProfs Daily: Content