SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

Marketers, Assemble! The Super-Powered Team-Up of Content Marketing Confluence

It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books. It started with Iron Man in 2008. This weekend, “Avengers: Infinity War” hits theaters, with over two dozen […]

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: […]

7 ways protections for online content are being eroded

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. The post 7 ways protections for… Please visit Marketing Land for the full article. Marketing Land – […]

Facebook publishes detailed internal guidelines for how it enforces content takedowns

Facebook has long tried to explain what is and isn’t allowed on its platform through publicly available community standards, but the company today published what it said are internal guidelines for how it enforces its own rules. The underlying problem Facebook has wrestled with — almost since its inception — is that the lines betw…Read […]

Avoid This Surprisingly Common Recipe for Creepy Content

Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned 0 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale, […]

The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

Posted by ErinMcCaul I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane […]

Culture Trip raises $80 million to hyper-grow its travel content site

Culture Trip, a regionally-focused travel and cultural content portal, has raised a chunky million in a series B round of funding led by PPF Group, with participation from a number of individual angel investors. Founded in 2011, London-based Culture Trip’s core raison d’être is to “inspire people to explore the world’s culture…Read More Social – […]

YouTube ads found on extremist content channels, reigniting company’s brand safety issues

Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content. The post YouTube ads found on extremist content channels, reigniting company’s brand safety issues appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Hreflang tags: How to serve correctly regionalized content

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search… Please visit Search Engine Land for the full article. Search Engine […]