Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know

Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads. Responsive Search Ads are potentially the most revolutionary change coming to your search campaigns since 2016, when […]

Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the […]

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still […]

8 Website Redesign Tips, Examples and Best Practices

Every website redesign is different. I’ve worked on a ton of them, so I should know. What’s important, though, is that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Let’s look at some of my favorite techniques for creating […]

Landing Page Video Best Practices – Is Animated or Live Action Better?

Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are a few landing page video best practices that you’ll want to review first, such as whether to use live-action style or animation. The answer to this question depends on your […]

Landing Page Optimization: Best Practices, Tips, Tools (2018)

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but you’ll collect even more information as more people visit the page. Converting that […]

The best tweets of 2018 so far

It may seem impossible that, in our current cursed reality, anyone could generate even a single good tweet. For the most part, this is true.  But there are a few tweets that rise above. These are the good tweets, the tweets that perhaps — against all odds — even made us laugh. Does anyone remember […]

Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th Straight Year

When I walked into the WordStream office to interview for an internship position, the first thing I noticed were the two dudes throwing a football back and forth while sitting at their desks. Now, that may not sound like much to those of you with workplace experience, but you better believe it had my naive […]

The 16 Website Design Best Practices For Conversions in 2018

First impressions matter more than you might think. When a visitor accesses your website for the first time, regardless of the page, he or she makes a split-second judgment about the design. In fact, three-quarters of consumers say they base their impression of a company’s credibility on its web design. Furthermore, 94 percent of first […]

Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th Straight Year

Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th Straight Year Conor Bond Last updated: June 22, 2018 WordStream When I walked into the WordStream office to interview for an internship position, the first thing I noticed were the two dudes throwing a football back and forth while sitting at […]