How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Local ranking factors study finds reviews, organic SEO best practices boost local visibility

This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. The post Local ranking factors study finds reviews, organic SEO best practices boost local visibility appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

The 8 Best Tools for Finding Competitor Keywords

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform your content marketing efforts and […]

Why real human users are the key to the best links for you

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. The post Why real human users are the key to the best links for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is […]

The Best Place to Consistently Find Winning Content Ideas

For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor […]

When is the Best Time to Send an Email Marketing Campaign [Infographic]

When’s the best time to send your marketing emails? This study sought to find out. Social Media Today RSS

8 Popular Landing Page Designs: Which Types Work Best?

“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.” That quote comes from Floyd Mayweather, following his recent bout with Conor McGregor. Mayweather walked away from the fight with at least 0 million, while McGregor pocketed a […]

Autumn emails: Harvesting the best themes for the season

Unless you run a pumpkin farm, autumn sometimes brings a dip in business along with the drop in temperature. Many consumers take a spending breather after the expenses of summer vacations and back-to-school season, and before the traditional holiday shopping extravaganza begins. The good news is that many of your competitors will likely take a […]

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

This infographic highlights some of the best social media monitoring tools to consider to help maximize your social media marketing process. ​​ Social Media Today RSS