8 Popular Landing Page Designs: Which Types Work Best?

“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.” That quote comes from Floyd Mayweather, following his recent bout with Conor McGregor. Mayweather walked away from the fight with at least 0 million, while McGregor pocketed a […]

Autumn emails: Harvesting the best themes for the season

Unless you run a pumpkin farm, autumn sometimes brings a dip in business along with the drop in temperature. Many consumers take a spending breather after the expenses of summer vacations and back-to-school season, and before the traditional holiday shopping extravaganza begins. The good news is that many of your competitors will likely take a […]

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

This infographic highlights some of the best social media monitoring tools to consider to help maximize your social media marketing process. ​​ Social Media Today RSS

Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all […]

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

If a Hillary-endorsed media platform is tech’s best solution for ‘fake news’ then we’re screwed

 Social media sites have had a pretty interesting year when it comes to approaching filter bubbles and echo chambers and the real world effects that come when they effect something like a national election. Verrit is a fledgling media startup that’s aiming to provide a platform for Hillary supporters to look at infographics with quotes […]

Facebook is using AI to ensure 360 degree photos look their best

Facebook announced today that it is using artificial intelligence to make sure that 360-degree photos uploaded to the social network look their best when other people view them. The company laid out a system at its @Scale conference today that uses deep neural networks to try to correct for common orientation errors with the photos […]

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with… Please visit Search Engine Land for the full […]

Best Practices for Building an On-Demand Content Strategy

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your… Please visit Search Engine […]

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text […]