A look at the new Google Ads (AdWords) interface

Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads arrives. So long, AdWords

Google’s new branding for its ads platform is starting to roll out Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Goodbye, AdWords. Hello Google Ads

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made the executive decision to consolidate its overwhelming abundance of ad products […]

5 Things You Need to Do Before the Old AdWords UI Is Retired

It’s official, people. July 10: A date which will live in infamy. Per an email sent to advertisers last night, starting on July 10th, 2018, “the new AdWords will become the exclusive way to manage your account… …and access to the previous experience will no longer be available.” We’ve all had access to the new […]

Goodbye, AdWords. Hello Google Ads

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made the executive decision to consolidate its overwhelming abundance of ad products […]

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords UI, Bing camera search & Google Assistant continued conversations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing