Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Understanding AdWords keyword match types for manufacturers

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Google image bug, starting SEO & AdWords keyword matches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image bug, starting SEO & AdWords keyword matches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Understanding AdWords keyword match types for manufacturers

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for… Please visit Search Engine Land for the full article. Search […]

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfish Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues […]

Google is sunsetting AdWords Review extensions

The text ad extension will be removed from AdWords entirely next month. The post Google is sunsetting AdWords Review extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

RIP AdWords Review Extensions (+ What to Replace Them With)

First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions. That’s right, people: starting this month, your AdWords ads will no longer have the privilege of being accompanied by third-party reviews. And in February, your extensions (and their data) will be wiped from the […]

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]