IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — 4M in 2017 appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Mobile grew 36 percent year over year to .9 billion, accounting for 57 percent of overall digital ad revenues in the US. The post IAB says digital ad revenues up 21% to B in 2017. Left unsaid: The duopoly dominated that growth appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

Google says it removed more than 3.2 billion bad ads in 2017

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types. The post Google says it removed more than 3.2 billion bad ads in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for […]

The Moz Year in Review 2017

Posted by SarahBird Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of […]

Shareaholic: Search overtook social for referral traffic in 2017 as Google passed Facebook

Google passed Facebook as the top referral traffic driver in 2017 as the search giant doubled down on mobile and the social giant cleaned up its News Feed. That move resulted in an even bigger change last year: Search overtook social in 2017, after the two first swapped spots in 2013. The chart above shows […]

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant […]

The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Zelda, Overwatch are top Pornhub searches for 2017

 Pornhub, a website dedicated to the distribution of pornographic videos, is onto all you porn lovers and your sexy, sneaky ways. In a nearly catastrophically complete year-in-review post, the company has laid bare all of our deepest desires. Many of the takeaways are mundane. But both sexes exhibited an uptake in videos about fidget spinners, […]

Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy… Please visit Search Engine Land for […]

Holiday Retail Search Strategies 2017: What worked, what didn’t

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off…. Please visit Search Engine […]