How to Run an In-Depth Conversion Optimization Audit on Your Website That Will Help You Boost Conversions

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before. Top of the list is often a conversion optimization audit. And one simple audit can help marketers increase their conversion rates by huge numbers. Just see Case Study #4 here. Yet oftentimes companies fail to make the most of their audits, sometimes focusing too much on SEO instead of the user journey. How many times have you looked around for what to include in an audit, only to find a whole host…

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