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How to Perform a SWOT Analysis for SEO

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming...

How to Create Your Campaigns & Ad Groups

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages...

No SEO Benefit to Audio Versions of Text Posts

Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page. This topic is discussed during the...

Importance of Understanding Your Audience [Podcast]

Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of...

See How Losing Broad Match Modified Will Impact Your Google Ads

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last...

10 Tips for Starting a Business Blog That’s Built to Scale

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses...

How Instagram’s Algorithm Works & IG Content Best Practices

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things...

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