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How to Reverse-Engineer Viral Content to Drive Massive Traffic

Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads. By regularly publishing high-quality content that people appreciate and share, you’ll generate an abundance of inbound links, ascend Google’s rankings and cement yourself as an authority within […]

WhatsApp hits 1B daily users while its Snapchat clone rockets to 250M

 Facebook is winning the race to bring Snapchat’s Stories format to the rest of the world before its originator. WhatsApp Status, its version of Snapchat Stories, now has 250 million daily active users. That’s despite it being relegated to a secondary dedicated tab in the app, opposed to being front and center on the home […]

Solar Powered Lights For The Yard

(adsbygoogle = window.adsbygoogle || []).push({}); When you are lighting your patio the exact opposite thing you need to do is to be stumbling over electrical lines and attempting to put lights close to an outlet to connect them to. Assuming, notwithstanding, you ran with solar lights you wouldn’t have this issue. Solar lights take their […]

Join 14 Performance Marketing Experts for PPC Week, August 14-18

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder.     I’d also wager that PPC […]

Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the […]

Are You Pursuing Your Business, Creativity or Project Enough? (FS225)

As an independent, a full time indie-entrepreneur, a maker of things that sell, a creator of my own wealth, a designer of my own creativity over time, I feel a strong call to do more things my way for the results I want. Which, for many of us, seems to beg this question: can you […]

Meet the fake news of the online marketing world (that Google loves!): Review sites

Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a “sonic logo” and custom music can help you connect with your audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips