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Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local […]

SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Photographer Stephen Shore brings Instagram to the MoMA

 Stephen Shore made a name for himself shooting classic Americana mundanity in the 70s, evolving his work from automatic cameras to large-format cameras, using both color and black and white, and continuing to adapt in the age of digital photography, digital printing and social media. Obviously, the advancement of smartphone camera technology and the ease […]

217: 4 Things to Consider When Choosing a Domain Name

4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four […]

Seven Savvy Tips for the Most Viral Types of Instagram Content

Those who consistently score likes, comments, and engagement with their Instagram posts aren’t doing so by accident. By understanding the ins and outs of Instagram’s most popular types of posts, you can fine-tune your own content strategy. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry

It’s the hard part. The thing about being a writer that isn’t necessarily all that awesome. Sometimes it’s the part that makes you doubt yourself, doubt your creativity and abilities, maybe even doubt whether this whole professional writing thing really makes sense for you. “What the &$%# am I going to write about this week?”– […]

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you […]

What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

Ello Again…

 The social networking platform splashed onto the tech scene promoting itself as an ad-free rival to Facebook. Soon millions of people (including yours truly) signed on just to see what all the fuss was about. The platform quickly ballooned to nearly 3 million community members in a short few months. The problem was no one […]