Archive for the "SEO" Category

No articles in this category.

Sort by:

Aggressive Sell, Soft Sell … What Works?

Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines. In the course of answering this question, the phrase “orange hat marketer” occurred to me. (Don’t worry; this has nothing to […]

7 ways protections for online content are being eroded

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. The post 7 ways protections for… Please visit Marketing Land for the full article. Marketing Land – […]

Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

A Simple and Non-Scary Guide to HTML for Bloggers

Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when […]

Facebook shuts down custom feed-sharing prompts and 12 other APIs

Facebook is making good on Mark Zuckerberg’s promise to prioritize user safety and data privacy over its developer platform. Today Facebook and Instagram announced a slew of API shutdowns and changes designed to stop developers from being able to pull your data or your friends’ data without express permission, drag in public content or trick […]

Kogan: ‘I don’t think Facebook has a developer policy that is valid’

A Cambridge University academic at the center of a data misuse scandal involving Facebook user data and political ad targeting faced questions from the UK parliament this morning. Although the two-hour evidence session in front of the DCMS committee’s fake news enquiry raised rather more questions than it answered — with professor Aleksandr Kogan citing […]

Avoid This Surprisingly Common Recipe for Creepy Content

Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned 0 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale, […]

Facebook shuffle brings a new head of US policy and chief privacy officer

Trying times in Menlo Park, it seems: Amid assaults from all quarters largely focused on privacy, Facebook is shifting some upper management around to better defend itself. Its head of policy in the U.S., Erin Egan, is returning to her chief privacy officer role, and a VP (and former FCC chairman) is taking her spot. […]

Google posts $31.1B in total revenue, beats top- and bottom-line expectations

The company reported nearly billion in ad revenues. The post Google posts .1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]