Archive for the "Brand Building" Category

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Professional Restaurant Startup Consulting

Having professional restaurant startup consulting by your side will definitely put your brand name on the right path to success and satisfying your customers needs.

8 Common Blogging Mistakes That Almost All New Bloggers Make…

When you are very new to blogging it is easy to pick up on bad habits and listen to misleading advice which can prevent you from gaining the traffic you deserve and lead to no one reading the content you have spent valuable creativity and time writing. The blogging community The post 8 Common Blogging […]

Keywords 101: What Are Keywords And Why Do They Matter?

What are Keywords? Why are they important? Why are they vital to the success of your blog? If you’re starting a blog and have no idea about keywords, this article is for you. What Do I Care About Keywords? Keywords are how the search engines know what you’re all about and who they The post Keywords 101: What Are […]

Avoid the SPAM Folder By Doing This One Thing…

Unless you want your emails to end up in your readers’ SPAM or JUNK folder, you need to do this. While once optional, as of today, we are recommending that everyone purchase a custom domain with email. Here’s why… Email providers like Gmail, Yahoo, and AOL are starting to implement strong DMARC policies (see below). What […]

Tips For Writing A Viral Blog Post

There is nothing quite as disheartening for bloggers than posting a blog that they have put their heart and soul into and receiving little or no shares, especially when the goal was to create a “viral blog post”. So what can you do to write a post that has the greatest viral potential? Defining A […]

How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

With complex decisions to make each year – from adjusting capital expenditures to figuring out the amount and timing of fertilizer applications – farmers must analyze reams of data to keep their operations running profitably. PotashCorp saw an opportunity to provide utility-based content that would not only inform farmers, but also influence mission-critical decision-making. As […]

2 Questions to Ask Before Becoming a Brand Publisher

A slow and steady stream of articles from reputable sources, including Inc., Fortune and Content Marketing Institute, has been encouraging brands and their marketing teams to think and act more like publishers. They extoll those that do. But is publishing the salvation of content marketing? There are certainly many advantages to creating higher-quality content more […]

Bringing Ideas to Life: A Look Behind the Creative Curtain

I was jotting down notes in one of the many journals I have around the office (or The Cave, as it is known around here). I happened to come across multiple pages of notes and sketches created around this time last year when we were formulating ideas for the Content Marketing World 2015 theme. After […]

A Straightforward Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations? If so, you know that people often misuse them. Not that they mean to. It’s just […]

Why You Need Two Types of Content Strategist

Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.” Content strategists come in […]