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Facebook has signed a deal to stream 25 afternoon MLB games

Filed under moves that are potentially groundbreaking with big implications but with quite small numbers, Facebook has signed an exclusive deal with the MLB to stream 25 afternoon games, according to Bloomberg. The deal is a bit reminiscent of the one Twitter signed for Thursday Night Football back in 2016, spearheaded by former COO Anthony Noto […]

SRAX readies its BIG platform so users can make money from their data

The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a high-converting landing page. In that […]

Start A/B Testing Today with 6 Simple Steps

You’ve likely heard the phrase, “If you’re not testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a wide range of activities, and it’s certainly the case for website improvements and conversion rate optimization. As Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. […]

PageFair on IAB consent framework: ‘Violates GDPR’

The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Giphy held talks to raise a massive new funding round

We’re hearing from a number of sources that Giphy, the big platform for hosting GIFs that also runs a GIF keyboard, held talks to raise a huge new financing round — though it’s not clear if it ever crossed the finish line. Sources pegged the round at something as high as around 0 million, but […]

8 Marketing Tips & Tricks for Personal Injury Law Firms

5.71 cost per click. That’s not a typo: in the United States it can cost a personal injury attorney 5.71 every time someone searches for the “best mesothelioma lawyer” and clicks their ad on Google. Furthermore, Search Engine Watch found that 19 of the top 25 most expensive keywords on Google are searches related to […]

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Print your face or photo on a latte at Google: Source: Instagram The book… Please visit […]

Facebook launches AR effects tied to real-world tracking markers

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In […]