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SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Social VR app Rec Room gets clubhouses

Seattle-based Against Gravity released an enormous update to Rec Room that adds clubhouses you can customize and have friends visit even when you’re not online. The update represents a huge step for the cross-platform app available for Rift, Vive, PlayStation VR and Windows-based VR headsets (through Steam). Now, visitors to Rec Room can express themselves […]

[UPDATED] Google Ad Grants policy changes include 5% CTR minimum

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post [UPDATED] Google Ad Grants policy changes include 5% CTR minimum appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A totally doable, not so intimidating self-care survival guide to 2018

Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and […]

How to Choose the Perfect E-Book Topic

E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide? Read the full article at MarketingProfs MarketingProfs Daily: Content

How to generate links that drive traffic, not just ranking

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. The post How to generate links that drive traffic, not just ranking appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

Optimizing for Hanukkah: Sometimes it’s still strings, not things

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

The Five Most Shared GIFs of 2017

The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs. Read the full article at MarketingProfs MarketingProfs Daily: Content

AIM is officially dead

 Say “goodbye” (in the AOL voice, if possible) to Aol Instant Messenger. Back in October, Oath (the combined entity of Yahoo and Aol) announced that it would shutter AIM on December 15. Yes, today is the day. All good things come to an end. On Dec 15, we'll bid farewell to AIM. Thank you to […]