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YouTube Rolls Out New Video Comparison Tools for Creators

YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of...

Google Search Console Changes Core Web Vitals Reporting

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site...

YouTube is Adding New Ways For Creators to Make Money

YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. In a blog post from YouTube’s Chief...

Responsive Search Ads Are Now Default Type for Google Ads

Google has made it official: Responsive Text Ads will now be the default ad type in Google Ads search campaigns. The ad format debuted...

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded...

How to Perform a SWOT Analysis for SEO

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming...

How to Create Your Campaigns & Ad Groups

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages...

No SEO Benefit to Audio Versions of Text Posts

Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page. This topic is discussed during the...

Importance of Understanding Your Audience [Podcast]

Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of...

See How Losing Broad Match Modified Will Impact Your Google Ads

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last...

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