A Guide to Unlock ‘Not Provided’ Keywords in Google Analytics

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the ‘Not Provided’ debate, raging since 2013. For the conspiracy theorists among us, the advent of Google Analytics ‘Not Provided’ keywords was a sign that the platform was out to make the SEO process much more difficult and ruin the world of online marketing. And while it did limit access to keyword data and made analysis more challenging, it certainly…

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