6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a high-converting landing page. In that sense, CTA buttons are just one ingredient among several. If a well-designed CTA is all your page has going for it, it likely won’t generate the results you want. But as far as individual elements go, CTA buttons are among the most important. A page…

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